99% of Books Never Get Published. This Founder Is Fixing It with AI

In Conversation with Yehuda Niv

In this E-Coffee with Experts episode, our host Victor talks to Yehuda Niv, Founder & CEO at Spines. He’s the guy who built the biggest publishing house in Israel, and now he’s shaking things up in the U.S. with his AI tool called Spines.

Spines is pretty cool, it helps authors get their book ready and out there in just three weeks, way faster and cheaper than usual. It uses AI for editing, covers, book info, and even making audiobooks. Plus, it gets your book everywhere (100+ places!) and helps you market it even if you’re not techy.

Yehuda also shares some real talk about building businesses, whether you start small or get big investments. He gives tips on being tough, moving fast, growing smart, and the money stuff, like how much it costs to get a customer.

If you’re building something in marketing or are a creative person, this episode will totally change how you see publishing, AI, and making a lasting mark.

TAKEAWAYS:

01

9 out of 10 books never get published.

02

The publishing process is completely broken.

03

Spines is a publishing platform, not a publishing house.

04

The publishing process can be completed in about three weeks.

05

AI simplifies the publishing process for authors.

06

Yehuda aims to publish over a million authors.

07

Finding the right mentors is crucial for success.

08

Speed is essential in the startup world.

09

You need resilience to thrive in a dynamic environment.

10

Speed is prioritized over profitability in growth companies.

11

Resilience is crucial for founders facing challenges.

12

A strong marketing team is essential for success.

13

Customer acquisition costs must be monitored closely.

14

Performance marketing can significantly impact revenue growth.

15

Authors should be empowered, not replaced, by AI.

16

The publishing process should focus on the author's needs.

17

Unit economics are critical for attracting investors.

18

The American market presents vast opportunities for publishing.

19

Technology can streamline the publishing and marketing process for authors.

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