In this conversation, Zoltan Tundik, co-founder of Hipther, shares insights into the iGaming industry, discussing its evolution, regulatory challenges, and emerging markets. He emphasizes the importance of trust and transparency in marketing strategies, the impact of AI and blockchain on the industry, and the significance of content marketing. Zoltan also addresses the challenges of navigating advertising regulations and SEO, offering valuable advice for startups in the competitive landscape of iGaming.
Zoltan Tundik is the co-founder of Hipther, a leading media and events company in Europe.
The iGaming industry has evolved significantly, with a shift from affiliate marketing to B2B.
Regulatory challenges vary across regions, complicating compliance for operators.
Emerging markets in Latin America and Africa present new opportunities for iGaming.
AI-driven marketing and data analytics are becoming essential for customer engagement.
Trust and transparency are key factors for brands in the iGaming space.
Localized marketing efforts are crucial for success in diverse regions.
Content marketing and storytelling are vital for building brand authority.
SEO strategies have evolved, focusing on high-quality content and real authority.
Startups should remain resilient and focused during challenging times.
