A local citation is a reference to your business on a third-party directory website where your prospects can find your business details like Name, Address, Phone Number, e-mail, service areas or any information that you may have provided.
Depending on the website that hosts your listing, a citation can be of three types.
Targeted at local businesses, structured citations are the ones that are submitted on directories like Google Maps, Yelp, Yellow Pages, JustDial and even Facebook. With these citations, you have complete control over what information you want to provide and modify as and when required. Online users use these citations to locate a business in their proximity.
This type of citation shows up on any website or app that carries your business information, although not intended to create a listing. For instance, somebody mentions your business name in a news article, blog post or social media post. These citations appear in SERPs on a keyword merit basis, which is determined by the search engine algorithm.
These citations appear on niche-relevant websites, directories or aggregator sites. Having an industry-specific citation makes it easier for your prospects and peers to find your business information online.
Building local citations ensures that your business NAP is consistent across the Internet. Having a citation on multiple directories means having multiple touchpoints for customer interactions. This also means multiple traffic sources for your website and hence, better ranking.
It is important to have consistent NAP data across the Internet, or else search engine algorithms will not consider your listing a legitimate business. On the other hand, when you have consistent NAP data, search engine bots will prioritize your business in the SERPs.
The short answer is yes. We will obtain these details from you at the beginning of the process and submit them as is.
Following a manual citation building process, we will locate all your current citations and make sure there are no duplicates going forward. As part of the service, we will also fix listings that are incorrect or misleading.
We are going to need your business name, address, phone number, website, email address(optional) and a brief description of what you do.
Yes. You will be provided with a final report including screenshots of all the submissions.
How many submissions will result in live placements?