Media Buying Solutions
Trusted By Leading Agencies and Brands

Reach Your
Target Audience with DWS

Media buying and planning are the backbone of your advertising campaign, just as visuals and content are the foundation. Once you have crafted a message that resonates with your brand identity, you must ensure that it reaches your target audience and makes a strong impact. That is why choosing the right media buying solution is important. 
For successful media buying, DWS is your one-stop solution. We offer the right media buying solutions and digital advertising that solely focus on your business's growth. Our services allow you to reach the right target audience at the right time for an efficient cost. We use leading-edge technology and proven strategies to find the best media buying channels, negotiate the rates, and deliver engaging content that sends out the right message to your target audience.  

Our Media
Buying Process

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Planning and Strategy

We work with you to gain a clear understanding of your business goals and needs. This helps us craft a media planning and strategizing solution that enables you to reach your marketing goals, target the right audience group, and achieve the expected outcomes and ROI from the campaign.

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Ad Placement

Once the planning and strategizing stage is completed, we move on to finding the correct ad placement. The process involves negotiating with publishers and using different tools and software to bid on an inventory.

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Campaign Monitoring

We understand that finding the correct placement is not enough. Hence, we focus on constant monitoring to ensure you are always on the right track. At this stage, our team assesses the effectiveness of the ad placement and analyzes the results to make further decisions.

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Performance Reporting

We are a media buying agency that believes in keeping our clients in the loop about what is happening. So, we offer you comprehensive performance reporting that helps you understand where your campaign is headed and the steps we are taking to ensure you enjoy constant growth.

Boost your ad performance
let’s craft your media buying plan

Key Benefits of Our Media
Buying Approach

Cost-Effective Campaigns

We help you secure the best ad placement for the best possible price, which in turn helps optimize your advertising budget. Our team negotiates on your behalf and strategizes a plan that allows you to obtain the most favorable rates and terms from the media vendors. Our cost-efficient services will enable you to reach a large audience even with a limited budget through effective strategic planning and utilizing the best media buying tactics.

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Better ROI

We are a media-buying solution that helps your business grow. We offer measurable results and valuable insights into our media buying strategies’ effectiveness. With us, you will witness your organic traffic, conversion rate, and, ultimately, your revenue increase. We use various tracking and analytics tools that allow you to find accurate results on your media buying efforts.

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Increased Brand Awareness

We know how important it is for your brand to be visible to the right audience. This is why we pay a lot of attention to enhancing your brand exposure and building awareness. We strategically place your ads on various media platforms so that a wide range of audiences can view them. Our strategy involves targeting people who are most likely to be interested in your brand, ensuring that they eventually convert into customers.

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Save Time with Expert Media Buying

Media buying helps you gain a competitive edge, but it is also time-consuming. Moreover, your in-house team may not have the expertise required to craft the right strategies for your campaign. However, by hiring us, you save time and secure prime advertising spots with ease.

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Media Channels We Use

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Google Ads

Including Google Ads strategy in your programmatic advertising campaign will help you gain a competitive edge. We specialize in leveraging the power of Google Ads to drive qualified traffic and maximize conversion. With us, you can enhance your omnichannel presence by bringing Google search engine marketing under the same interface as your programmatic efforts.

AT DWS, we focus on delivering maximum return on investment by optimizing your ads to drive cost-efficiency and highly qualified traffic to your website. Let our team help simplify your Google Ads campaigns. We manage your strategies to ensure you experience holistic growth. Connect with us to display the most relevant creatives on the right channel.

Target the right audience with our addressable targeting. Our addressable advertising efforts offer advanced household-level targeting, combining valuable data, GPS, and geofencing technology, allowing you to customize your ads based on specific household addresses. We ensure that with us, your message reaches genuinely interested individuals, which enhances the relevance and effectiveness of the ad campaigns. Get ready to discover the true potential of addressable advertising. Let us connect today.

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DTC Advertising

DTC helps you make the most of targeting strategies and storytelling insights. We enable you to connect with your current and prospective customers with accurate targeting and creative storytelling. Our direct-to-consumer advertising allows you to communicate with your audience, build brand loyalty, and drive sales. We help brands and advertisers bypass traditional retail advertising channels and engage directly with consumers in a more personalized and impactful way. Our online attribution and return on ad spend reporting allow you to drive maximum ROI.

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Political Advertising

Get a headstart on the upcoming election cycle with our political advertising. Our cross-channel programmatic advertising helps you reach your supporters and voters. DWS helps craft advertising strategies using trusted political data and proprietary technology and allows you to reach voters nationwide. With us, you can connect with your audience right at the household level with our precise local, state, and national targeting capabilities.

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Retail Media

With our retail media advertising, you can reach relevant retail network audiences and reinforce customer behavior. We deliver highly personalized creatives to retail audiences across the country.  We use high-targeting capability tools, including Geo-Fence Finder Tools, that target physical locations and help you in purchasing ad space that is relevant to your target audience. With these tools, you can serve audiences with store-level precision and reporting.

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Video Advertising

Our programmatic video advertising services allow you to engage with users through short-form videos across different websites and mobile apps. Our strategies help you target different devices, ranging from desktops to mobile devices, through millions of websites and applications. This helps you build brand awareness and forge a deep and meaningful relationship with your target audience. We offer four video options: pre-roll, mid-roll, post-roll, and banner ads, which help you target with precision and improve video ad performance. Precisely target the right audience with appropriate creatives and tools only at DWS!

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Social Media Ads

Enhance the engagement rate of your social media ads with DWS media buying solutions. We help you target the right audience on different social media platforms. We combine the power of programmatic advertising and social media to create powerful and effective campaigns that deliver results. With us, you can also gain meaningful insights into how your strategy is performing and what you can do to enhance it.

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Audio Ads

Connect with relevant users with the help of DWS audio ads. You can indulge in omnichannel marketing campaigns with the help of one single platform. We allow you to reach a highly targeted audience with the most relevant publishers, including big giants. Maximize the benefits of your audio creatives and reach the desired audience at a maximum scale only with the experts.

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Native Advertising

Native ads allow you to display ads that your audience would actually want to view. Our less intrusive and more engaging native ad formats help you send out the right message without disturbing your target audience’s browsing experience.

Native ads guarantee better results because they offer a better user experience by adapting to the publisher’s content and design. Moreover, when native ads are combined with precise targeting, they create a high impact on your audience, encouraging them to convert to customers.

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CTV

Programmatic CTV combines television’s reach with digital targeting to enhance ad reach to a global audience. CTV advertisements can help you connect with the audience through smart TVs or other media outlets connected to the internet, such as streaming platforms, gaming consoles, and set-top boxes. Target specific audiences in real-time based on relevant data and leverage the benefits of programmatic CTV ads only at DWS.

Not sure which channel is right for you?
Let’s build a custom media mix that delivers results

Elevate Your Brand with Our Comprehensive Media Buying Solutions

At DWS, our media buying solutions are based on one core principle: the quality of traffic is more important than the quantity of traffic. Whether you are a new brand or have been in the business for a long time, we aim to offer you the best solutions that drive your business towards the pathway of success.

Let’s connect and tailor a plan that will drive meaningful results. Contact us today to learn more. 

 

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Frequently Asked Questions

What is media buying, and how does DWS help?

Media buying is the process of buying advertising spaces or time across various platforms such as TV, digital, print, radio, and more to promote a product or service. It involves selecting the right channels, negotiating pricing and managing the placement of ads to reach the target audience effectively.

At DWS, we offer digital media buying solutions to our clients that leverage meaningful data and insights to determine where, when, and how often ads should be displayed to maximize engagement and return on investment.

Can Digital Web Solutions manage my social media ad campaigns?

Yes, we offer social media advertising and manage your ads across different platforms.

How can Digital Web Solutions help with print media buying?

No, we don’t offer traditional media buying options like print media. For now, our services focus only on digital media buying.

Why choose Digital Web Solutions for media buying services?

When you choose Digital Web Solutions for media buying services, you unlock several benefits that help businesses achieve their advertising and marketing goals more effectively. Here are four reasons to choose us:

  • We use the most sophisticated data analytics and audience segmentation to ensure your ads reach the most relevant target audience.
  • We utilize real-time data for precise budget management, ensuring your ad spend is allocated to the most effective platforms and channels for maximum ROI.
  • We allow omnichannel marketing under one single platform, allowing you to reach different groups of audiences.
  • We bring to you years of experience and expertise that ensure your media buying efforts match your business needs.

Does Digital Web Solutions handle Google Ads and PPC campaigns?

Yes, Digital Web Solutions is your team of media buyers who can handle Google Ads and PPC (pay-per-click) campaigns. We tailor strategies to your business goals, including selecting the right campaign type and keywords.

We offer overall strategic planning and continuous optimization to maximize ad performance, ensuring the best possible results.

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