Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Before we get started on DWS, we need to tell you some basics. So, what is it about? And why is it so popular nowadays with advertisers? Well, it is being used for good reasons, and you’re about to find out why. From targeted advertising to first-party-based data mining, there are a lot of things that work together to create an impressive, personalized ad campaign.
This technique uses the online behaviors of individuals or a particular segment of people in order to tailor advertisements to their specific requirements. Earlier, companies used to do this by collecting pseudonymous tokens from website cookies (mostly third-party data) and then sharing them among advertisers, publishers, and other intermediaries. However, now the approach has changed a bit. Now, companies mainly rely on first-party data such as search and download patterns, demographics, purchase history, consumer behavior, and customer feedback. This helps the advertisers deliver a more rounded and targeted advertising directed towards the customer in their ad campaigns.
Since the ad is more targeted, it gives the online user something that can easily capture their attention. For example, suppose someone is looking for Burmese teak furniture. In that case, their online search patterns and click history will send signals to online furniture merchants, who can then reach out to that particular individual by providing them with an article or a blog about the places to buy the best-quality teak furniture. The person can click on that article, and, if they find it interesting, they can also click on the text links embedded in the article, which will redirect them to the merchant’s website.
The best feature of addressable advertising is that it offers an increased return on investment (ROI). It easily allows you to target a specific audience with methods such as messaging on a personalized basis, ensuring that your ad is even more relevant to viewers. With addressable advertising, you are communicating with your customer base on a more personal level (by collecting first-party data).
Another thing to remember is that this method causes much less wastage of personal resources for advertisers. Traditional marketing has been used in advertising for almost a century, but it is heavily flawed. Its biggest drawback is that it uses very basic targeting methods that seem to rely on outdated (and therefore useless) user data. This in turn leads to painting a huge and diverse group of people with a broad brush, which can make it very difficult for brands to connect with the audience that they are targeting. Addressable media offers to combat this by advocating a far more efficient solution for ad delivery. This is targeting certain audiences and eliminating the giant approach of the traditional methods.
Almost everyone likes a personal approach. Suppose someone’s name is Andrea. If she gets a notification on her phone or email, which is titled, ‘What’s on Andrea’s mind today? Does she want a piece of our latest offers?’ Then it will automatically entice her to click on it, simply out of sheer interest if not anything else. In other words, companies can reach out to their target base in a never-seen-before personalized way. It also helps them find the relevant ads when they are looking for something online, thereby reaching them faster.
Data-driven ads use online user statistics to craft targeted campaigns, which can also be measured easily. For this reason, the company creates a data-driven advertising campaign that starts off by sending personalized email offers that display products with the exact (or similar) features that the user has been found to be looking for based on their search history.
What’s more, the retailer makes use of retargeting ads on social media and various other websites, which display those specific products that the consumer may have shown a keen interest in in their past searches.
The campaign can be measured by the number of clicks on each anchor text in marketing articles, the number of reverts on a specific email, or the number of views on a particular advertisement. This method works in social media as well, with the number of followers on a company or product page and the number of likes and comments received by each advertising post. This type of tracking is one of the most beneficial aspects of addressable media marketing—it is immensely measurable, sometimes by exact numbers.
Addressable advertising solutions provide for an optimized multi-channel strategy, taking the advertising to various platforms such as email, social media, and blog sites. In other words, you now have more avenues to choose from. You will need to tailor your campaign carefully for each platform, keeping in mind the requirements and nature of each one. This, in turn, makes your campaign more accessible across various groups. This includes TV advertising as well.
If you’ve read this far, then you are definitely interested. Want to kick off your campaign today? Join us in our latest ventures and explore the multifaceted and diverse marketing options we have to offer!
Below is a list of reasons that will help you understand the way in which this works. From targeted advertising to first-party-based data mining, there are a lot of things that work together to create an impressive, personalized ad campaign. It benefits not just the creator of the campaign, but also the consumers.
Since addressable marketing works based on audience data, it gives marketers a deep insight into what people like more in today’s age, within a particular demographic and in the context of a certain product. It also helps them to identify the latest market trends and understand the changing psyche and tastes of the targeted populace.
As said before, the ads will aim at using the names of the customers and cater to them based on the kind of store websites they have visited, the kind of purchases they have made in the past, and what kind of products they like. Based on all this data, addressable ads will craft campaigns (email, TV advertising, etc.) that will appeal to them on a personal basis. This is also done by sending special offers to people on their birthdays. First-party data is used instead of third-party data.
The ads will be put up across various platforms, including social media. Cross-platform marketing (email advertising, TV advertising, social media advertising) is very relevant in today’s era since it makes use of various platforms such as email, search engines, social media, and e-marketing portals to deliver the message in a more efficient manner. This is like casting a wide net in the sea of digital space in order to ensure maximum visibility.
Real-time data analysis done by marketers is used to track real-time site traffic, conversion rates, and online user behavior—all being recorded as it happens. This data is then used to see which addressable ad strategies are really working and which ones are not. Then, based on it, whole new improved campaigns are crafted.
At DWS, we take care of all your business needs. With the latest advertising tools and solutions, we build up a sustainable and multi-platform-friendly campaign that will surely rake in the numbers and profits for you. We have a team made up of experts in various fields such as data mining, statistics, campaign writers, and social media handlers. Together, they ensure that you get the very best of what we have to offer. So sit back and let us do your job for you. We believe in addressable advertising solutions for every business, regardless of size or industry. Social media, email, and TV advertising do it all. Below is a list of reasons that underline why you should put your faith in us:
We go by the saying, ‘Let your work speak for itself.’. We have a proven track record that shows years of experience, a grand portfolio of successfully conducted ad campaigns across verticals and platforms, and last but not the least, our determined focus on delivering real results. All of these are what set us apart from our competitors. One look at our track record and success numbers, and you won’t need any more convincing, we bet!
At DWS, we understand very well that no two businesses are the same. And that is why we do not believe in one-size-fits-all solutions. Here we create personalized advertising strategies which align with your goals, the audience that you target and most importantly, your budget. In short, we design strategies that are meant for you and that will work for you.
Here’s what we do:
We at DWS firmly believe that all businesses—irrespective of size—should have access to competitive business strategies. And the same reflects in our pricing. Our rates are designed to offer you the best value for your budget. We see to it that you get top-tier advertising services without having to spend too much. It’s only fair that up-and-coming businesses get a share of the profit pie too!
Our team of experts is always ready to help you out with any challenge that you might face in your marketing quests. We have a dedicated team that will oversee each and every aspect of your marketing needs and strive to ensure that your campaign is able to reach its goals. They are the pillars of DWS and the people who have made us come this far.
Every business aspires for growth. At DWS, we provide solutions that are tailor-made for you, and also grow with you. All we need is your product, aim, and the demographics that you are targeting.
What makes our solutions scalable?
We use cutting-edge technology and data-driven insights, which allow us to expand and redefine your advertising strategy. We believe that evolving is what keeps businesses going, and we work for it.
Marketing is an ever-changing process. At DWS, we believe in keeping up with the times and evolving customer and client needs. We have a team to offer you ‘round-the-clock support’ to ensure that your campaigns run smoothly. If you have a question, require technical assistance, or want to make any adjustments, our support team is always there to help you in overcoming any challenges that you may be facing.
Here’s why our support is unmatched:
Chief Operating Officer at Gorizen
I highly recommend Digital Web Solutions for their different services, particularly their guest posting. They are using real people and real websites for outreach!
Managing Director at Marketing Signals
We are getting stronger and stronger thanks to Digital Web Solutions.
They’ve been helping us in the past 7 years to build bulk backlinks. We have no problem recommending Digital Web solutions, you won’t be disappointed!
SEO Team Manager at Add People
We’ve been working with DWS for many years now and there are two things we value from their services, one is their quality of work and communication. We can’t be happier and we are happy to continue with Digital Web Solutions for many more years!
Managing Director at Off Limits Group Ltd.
I cannot recommend Digital Web Solutions services highly enough. Total professionalism and they are always pushing us to the next point and making sure we are doing absolutely everything to get great rankings on Google.
COO - Get Visible
We love Digital Web Solutions services for blogger outreach. Their processes are always transparent about who they will reach out to and we always got what we wanted. I’ve been very happy with the transparency of their process, our agency loves using DWS.
Founder & CEO Dinoriese.com
I was very reluctant to outsource, but when I started working with Digital Web Solutions, I was able to focus on my areas of expertise, and they were able to work on the on-page and off-page optimization. Now my clients’ ranking is where it needs to be. Together we have a great relationship.
Addressable advertising is essentially a method of advertising that targets customers in a deeply personalized manner. It is crafted based on real-time data and first-party information such as search history and past purchasing patterns of the targeted customer.
DWS works with several industries like e-commerce, healthcare, real estate, finance, and technology. We offer digital marketing, SEO, PPC, content writing, and web development services to help businesses grow their online presence.
We prioritize data security by following industry standards like GDPR and CCPA. We use secure storage and regularly check for any security risks. Your information is always protected with us.
There are multiple benefits to be had from DWS’ addressable advertising. We have a team of dedicated experts who will craft effective business campaigns, help you expand your business by using consumer data in the most effective manner, and will guide you in every step along the way in order to make you stand out from your competitors.
The cost of addressable advertising is according to the market standards and depends on the audience size, campaign scope, and duration. We offer customized solutions to fit your needs and budget.
We make it easy to see how your campaign is doing with reports, analytics dashboards, and tracking tools so you can monitor your campaign’s success in real time.
