Native Advertising Solutions
Trusted By Leading Agencies and Brands

Native Advertising: The
Future of Digital Marketing

Native advertising is concerned with creating ads that are coherent with the content displayed on a specific page. These ads seamlessly integrate into the design and are consistent with the platform's specific behavior. This makes the viewer feel that the ad is part of the page, eliminating banner blindness or ad fatigue.
Promoted search results and sponsored social media posts are commonly seen examples of native ads. These ad formats offer the same extent of insights and offers as an organic search result or a user-generated social media post would. There are no limits to the flexibility that comes with utilizing native advertising platforms, and due to this, you can experiment to make your brand resonate with your target audience better.

How Native
Advertising Works

Native ads are primarily leveraged in performance marketing, where websites looking to monetize their website allow advertisers to place their ads on their websites. These ads can be used to increase brand awareness, drive sales, or even generate leads.

Due to their effectiveness, banner ads are a commonly used native advertising format that brands use. The following is a complete breakdown of how native advertising services work on a microscopic level:

Why Choose DWS for Native
Advertising Success?

At DWS, our experts work around the clock to ensure your campaign's success leverages all the benefits native advertising offers. Here are all the reasons you need to avail yourself of our native advertising services:

Native Advertising Channels:
Where Do Your Ads Appear?

Native ads are not new, and given their ability to target audiences with ease, they are here to stay. But where do native advertising campaigns appear? There are several native advertising platforms that can be used to run your ads. Some popular ones include:

Search Engines (Google, Bing, Yahoo!)

Our native ads for search engines are designed to look and even feel like they are part of a page’s content. Since contextual relevance is applied, these ads don’t come across as forced. Native advertising campaigns are displayed on search engines like Google, Bing, and even Yahoo!

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Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)

Native advertising on social media may seem overwhelming because there are just too many platforms to target. To avoid this, recognizing your target audience’s interests, behavior, and demographics is important. With this, your native ads on social media will be interactive and not overbearing.

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Content Discovery Networks (Taboola, Outbrain, Revcontent)

A content discovery network is a “recommendation engine” that recommends different web pages to the reader they might be interested in. By publishing your content on well-known native advertising networks like Taboola, Outbrain, and Revcontent, you can attract high-quality traffic to your website.

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Premium Publisher Websites & News Portals

Visitors to news and publisher websites are looking for a specific piece of information. By advertising your branded content on these platforms, your business establishes authority and drives qualified leads.

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High-Performance Native
Advertising Solutions for Your Brand

As a seasoned native advertising agency, we are dedicated to creating native advertising campaigns that align with your business growth needs. Our experts spend time understanding your business and its target audience and then brainstorm ideas that we can leverage to grow your online presence.

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Custom Native Ad Strategies

We don't believe in using cookie-cutter techniques. Instead, we recognize your business's unique growth goals and customize our strategies to achieve those goals.

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Multi-Platform Native Ad Placements

No matter where your target audience is, our experience allows us to place ads at places where your target audience is guaranteed to see and act on them.

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AI-powered Targeting & Retargeting

We use smart AI integrations to understand any underlying trends and are quick to act to keep your advertisement campaigns relevant.

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Scalable Solutions for Businesses of All Sizes

Allocating bigger budgets is not a concern you will ever have to worry about, as our team customizes individual plans for your business needs. Big or small, we always have something brewing for you.

Optimizing Native Ads for
Higher ROI

As a native advertising agency, we have seen it all. Therefore, when it is time to leverage expansive targeting options, create hyper-targeting landing pages, or publish custom content to entice purchase intent, we know our way around.

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AI & Machine Learning for Smarter Targeting

Using artificial intelligence and machine learning, we can deduce potential trends based on micro-shifts in user behavior and interests. We then customize existing ads to boost customer engagement and ROI.

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A/B Testing for Performance Enhancement

We create multiple native ad sets for different platforms and test them to find the most effective version. It enables us to drive qualified leads to your business.

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Custom Creatives for Higher Engagement

Our native ads are structured to deliver an excellent ad experience with compelling content and an action-driven CTA. With this, your potential customers know exactly what they need to do.

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Behavioral & Demographic Retargeting

We don’t just create ads. We curate them to target your ideal customers based on their interests, behavior, and demographics. With this, you always have the right customers making purchases.

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Optimized Budget Allocation for Maximum Returns

Allocating bigger budgets doesn’t always mean higher conversions and monumental ROI. To avoid exhausting your ad spend budget, we carefully organize the ad campaigns, continuously test them, and optimize them for enhanced performance.

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Frequently Asked Questions

How does native advertising compare to display ads?

Display ads are visible in the online space. They are often seen at the top of a web page and are usually seen as banner ads. They are hyperlinked, image-based ads, video ads with interactive elements, pop-up functions, and more. Native ads, on the other hand, usually appear as a component of the page’s design and flow of the web page they are placed on. They often seem like a part of the website or landing page they are on. Native ads often have an editorial-type appearance and have a gentle approach to selling.

How do you measure the success of a native ad campaign?

To measure the success of your native campaigns, the following metrics need to be tracked:

  • Click-Through Rate (CTR)
  • Engagement rate
  • Conversion rate
  • Cost Per Click (CPC)
  • Return on Investment (ROI)
  • Brand lift
  • Ad engagement

These native advertising metrics are usually monitored to gauge the performance of your campaigns.

How do I get started with native advertising?

To leverage the benefits of native advertising, make sure your business:

  1. Define the goals you want to achieve with your campaign.
  2. Identify your target audience so you can analyze their behavior and interests.
  3. Creating original and high-quality content that grabs attention and drives ROI.
  4. Consistently analyze and optimize your native ad campaigns.

What industries benefit the most from native ads?

Industries that can largely benefit from using native ads are:

  • Nonprofit organizations
  • Entertainment
  • Hospitality
  • Tourism
  • Traditional universities and colleges
  • Beauty and wellness
  • Home improvements

Can native ads be used for lead generation?

Yes, native advertising can be used for lead-generation purposes. A lead generation campaign works by persuading your target audience to share their contact details with your business in exchange for eBooks, discount coupons, resources, or any other asset they will appreciate. They can be used to target lookalike audiences as well as people based on your organization’s preference.

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