PR Quiz - DWS

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Take a quiz and win more

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What’s Your SEO Expertise?

I am a newbie :)
I've been in the SEO game for a couple of years.
I am an SEO veteran. Survived more Google updates than expected!

What’s your current SEO budget?

Less than $5000 per month
Between $5-10k
Between $10k-$20K
Over $20K

What is the primary reason journalists prefer “plug-and-play” stories?

They help avoid Google penalties
They require minimal editorial effort to publish
They guarantee viral social media success
They always include backlink guarantees

Which of the following data sources is most reliable for identifying keyword trends across regions?

BuzzFeed Polls
Google Keyword Planner
LinkedIn Surveys
Reddit Threads

What is the best practice for a good anchor text ratio to achieve a natural link profile?

80% branded, 10% generic, 10% exact match
40% branded, 30% generic/natural, 30% exact/partial match
100% exact match keywords
70% homepage links, 30% deep links

Why might a digital PR campaign targeting “The Most Googled Actors in Each State” perform well with media outlets?

It comes with guaranteed backlinks
It leverages local data that media outlets love to localize
It includes a viral video component
It targets paid media placements

What’s a best practice for scaling media outreach to thousands of journalists without spamming?

Send the same pitch to every journalist without personalization
Use automated AI tools without human review
Tailor the subject line and opening paragraph to the journalist’s past coverage
Only target journalists on Instagram

What is the main advantage of using exclusive, data-driven insights in a digital PR campaign?

They prevent competitors from copying your story easily
They guarantee coverage on every media outlet
They eliminate the need for journalist outreach
They automatically improve your product’s features

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