Boost Conversions & Inform Your Strategy with Our Conversion Rate Calculator

Quick and easy way to calculate the conversion rate of your ads and content.

Conversion Rate Calculator

Enter your number of conversions and visits, and then click "Solve!"

Unsatisfied with your conversion rate? Try our CRO services to improve your campaign!

Try our CRO services to improve your campaign!
  • 1

    Determine your conversions

    How many conversions has a specific ad produced? Take this number and input in the "conversions" field of the conversion rate calculator to your right. Just be sure to calculate your visits for the same ad!

  • 2

    Determine your visits

    Determine the number of interactions your ad has and input it in the "visits" field. Our calculator will divide your conversions into this number in order to get your conversion rate.

  • 3

    Reap the benefits of your new-found conversion rate!

    Your conversion rate is expressed as a percentage and as soon as you click "solve" on our conversion rate calculator, you'll have an immediate result. Learn more about your conversion rate below!

CRC: Your Conversion Expert

CRC, or conversion rate calculator, is a metric analysis tool used for tracking conversion rates. Additionally, conversion rate is an essential KPI that provides marketers an insight into how successful a marketing campaign has been based on the number of conversions it created.

What is the Conversion Rate?

Conversion rate is an important metric expressed in the form of percentage. It shows the percentage of site visitors or ad viewers who have taken action on a campaign. The desired goal can be a purchase, conversion, form fill-up, or anything that the advertiser defines.

There are a number of factors that influence the conversion rate of a website or ad campaign. All advertisers and marketers constantly work towards analyzing their campaigns and optimizing them for higher conversion rates.

Importance of Conversion Rate

The conversion rate directly affects various aspects of a marketing campaign. From website design to how a product is marketed, every detail matters while optimizing conversion rate. Hence, it’s advisable to develop a thorough understanding of conversion rate and how it can be optimized.

Here is how conversion rate analysis helps at different stages of a marketing campaign.

  1. Performance Measurement:
  2. Conversion rate helps assess how effective a marketing campaign or website design has been in gaining conversions. While a high conversion implies the implemented strategies have been successful, a low conversion rate signifies the need for improvement.

  3. Calculation of return on investment:
  4. Conversion rates are necessary for calculating the ROI of a business. It helps marketers analyze which parts of the campaign have been successful and which parts require optimization. At the same time, knowing how many conversions resulted from a specific campaign or advertising helps in budget allocation.

  5. Helps Gauge User Experience:
  6. A low conversion rate usually indicates certain issues with the website design or ad campaign. These concerns should be addressed and fixed promptly.

    Goal Setting: Conversion rate can help marketers set specific, area-centric goals during marketing campaigns. By monitoring conversion rates, goals can also be adjusted over tim

How Can It Be Improved?

Here are some of the ways through which you can improve your conversion rates.

  1. Using strong CTAs:
  2. CTAs suggest to users the next step that they may take when visiting or viewing a page on your website, email, or campaign. CTAs should be short, direct, and easy to follow. This can help users know what to expect next.

  3. Portray the value of your product:
  4. It’s important to show people what your business, service or product does. Images can help portray the exact value of your product. Including images in your marketing campaign can help your customers know what they are going to buy. Additionally, it’s important to ensure that your images are clear and taken from multiple angles. Images taken with a blank background can help retain viewer attention for longer.

  5. Removing Visual Clutter:
  6. When planning a website, it is important to ensure that the design is expansive and easy to comprehend. When adding images, videos, and graphics, it is also essential to add enough white space. Too much information on the same page may come off as overwhelming and make visitors bounce off.

  7. Making a website easy to navigate:
  8. Navigation is an important aspect of UI and UX design. A website that is easy to navigate can help users find what they are looking for. To make the most out of your marketing budget and efforts, make sure the navigation on your website is easy.

  9. Informative content:
  10. From product descriptions and service highlights to blog and social media posts, everything is content. To improve user experience, your content should be concise, comprehensive, and compelling. Even if these pieces are not directly pushing users to convert or buy a product, they should at least provide useful information to your audience.

Calculating Conversion Rate

The Conversion rate is a percentage metric that depends on two values, namely, “Conversions” and the “Number of Interactions or Ad Interactions.”

While using online conversion rate calculators, users typically have to provide these two figures. The calculator then performs the required calculation and provides the user with the conversion rate percentage for their website.

Here’s the formula for calculating the conversion rate:


Many websites offer built-in CRCs as part of their reporting tools. Additionally, users can find numerous conversion rate calculators online or create their own using Microsoft Excel and Google Sheets.

Benefits of Using CRCs

  1. Quick Analysis
  2. Conversion rate calculators provide users with a fast and accurate way to calculate the efficacy of their marketing campaigns. The resulting conversion rate can help marketers revisit various aspects and elements that may be influencing their conversion rate.

  3. Assessment of Performance
  4. With the help of CRC, one can regularly monitor and assess the performance of their website and track the effectiveness of their marketing efforts. Additionally, marketers can also identify trends and areas of improvement through the metrics that CRC provides.

  5. Decision Making:
  6. CRCs provide marketers with essential data and information that can help them optimize their campaigns for better results.  data-driven decisions, helping them smartly allocate their resources.

  7. Setting Goals
  8. These calculators can help you understand your campaign’s strengths and shortcomings. Marketers can use this information to set realistic campaign goals and optimize accordingly. A detailed conversion rate report can also help you compare your campaigns to your competitors’ and pinpoint areas for improvement.

  9. Optimization
  10. CRC can help you optimize your landing pages and marketing campaigns for better conversion rates. These tools can help you maximize the percentage of visitors or users who take a desired action, such as making a purchase, downloading a file, signing up for a service, or filling out a contact form.

  11. Saves time and effort
  12. CRC does the math for you. It saves you from the grueling process of dealing with too many numbers. It saves you the effort, and you can focus that energy on strengthening marketing campaigns and web pages. And, it helps you avoid mistakes that can harm your business.

Wrapping Up

Conversion rate calculators encourage a culture of improvement through regular monitoring and assessment. They help users test out new strategies and ideas and refine their tactics to ensure improved conversion rates. It is a valuable tool for businesses and marketers.

If you are a digital marketer or an online business owner, achieving a higher conversion rate should be one of your top priorities.

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