NPS Calculator

Calculate Your Net Promoter Score in a Snap

Want to take a better look at your NPS? Try our fast, free calculator.

Total of those who rated you a 0, 1, 2, 3, 4, 5, or 6.

Total of those who rated you a 7 or an 8.

Total of those who rated you a 9 or a 10.

Your NPS
  • 1

    Determine your Detractors.

    Your detractors are those who are most likely to speak badly about your company to others and have negative feelings toward your business. This group rates you between a 0 and a 6.

  • 2

    Determine your Passives.

    Your passives are customers who are the most at risk for being swayed easily. They can become a detractor or a promoter easily. They rate you between a 7 and an 8.

  • 3

    Determine your Promoters.

    Determine the average worth of all of your customers' accounts for that month. Then, reap the benefits of your churn rate percentage and your lost revenue due to churn!

Unlocking Insights With NPS

NPS refers to the “net promoter score,” which is used to measure customer loyalty and satisfaction with a particular company's product or service. NPS is a widely adopted tool that is used for assessing customer sentiment and gauging the likelihood of customers recommending a product or business to other people.

NPS signifies the standardized satisfaction rate of customers and allows marketers to identify areas for improvement for better customer satisfaction.

Importance of NPS

NPS is valuable for a variety of reasons. It helps marketers understand how successful their customer approach has been.

Here are some of the reasons why NPS should be your priority:

  1. Managing Customer Loyalty:
  2. NPS is a straightforward way to measure customer satisfaction. One of the main aims for any company is to keep its NPS high, as it indicates satisfied and loyal customers. Having a low NPS score often means that your product or campaign is not resonating with your customers or audiences.

  3. Indicates the growth potential of a business:
  4. Research has shown that there's a strong correlation between high NPS scores and business growth. Customers who are promoters tend to make repeated purchases and refer new customers, contributing to organic growth. Thus, understating NPS is important to understand the growth of your business.

  5. Identifies Detractors:
  6. Detractors refer to customers who are not satisfied with a business’s approach or product that they have put out. NPS helps businesses identify customers who are dissatisfied (detractors). These customers may be at risk of churning or leaving for competitors. Identifying detractors early allows companies to address issues and potentially retain customers.

  7. Improves focus:
  8. NPS feedback provides insights into what aspects of the business need improvement. It helps companies recognize specific areas where customer experience can be enhanced, leading to better products, services, and customer interactions.

  9. Implementing customer-centric policies:
  10. By regularly measuring NPS, organizations demonstrate their commitment to being customer-centric. NPS keeps companies focused on delivering exceptional customer experiences, which is essential in today's competitive marketplace.

What is the NPS Calculator?

NPS or “net promoter score calculator” is a valuable tool that is used to measure the net promoter score for businesses. The NPS calculator helps in processing customer responses simplistically and easily. It makes the process hassle-free and easy to follow for users.

Here are the steps that need to be followed:

It’s important to understand each of these classifications and the factors that lead to them giving a particular score.

Calculating Percentages:

The next step that needs to be taken is to determine the percentage of respondents in each category that are promoters, passive, and detractors based on the responses gathered through the survey.

Calculating net promoter score:

Once all the necessary information has been gathered, the time comes to calculate the NPS of a particular company or business. The following is the formula to calculate NPS-

Number of promoters - Number of detractors / Number of responses x 100

One can calculate NPS manually or can use an online NPS calculator to do so. NPS calculators are also referred to as spreadsheet tools or software solutions dedicated to making the calculation process easy, straightforward, and simple to follow. NPS calculators make it easier for businesses to regularly measure and track their NPS.

Benefits of the NPS Calculator

Using NPS calculators can provide multiple benefits to organizations and businesses.

  1. Easy Calculation:
  2. NPS calculators make the process of calculating the net promoter's score by automating it. This further makes it quick and easy to determine the score based on survey responses gathered earlier. Users can simply input the values into the calculator online and get the NPS score without any hassle.

  3. Real-time Insights:
  4. NPS calculators provide real-time insights into customer loyalty and satisfaction as well as their sentiment. Businesses can quickly assess how customers feel about their products, services, or brand and make timely adjustments as needed.

  5. Analyzing Trends:
  6. By using NPS calculators regularly, businesses can track changes in their NPS scores over time. This trend analysis can reveal whether customer sentiment is improving or declining.

  7. Provides Important Data:
  8. NPS calculators often have additional tools that can be used to analyze survey responses from customers. Some NPS calculators offer features that allow businesses to compare their NPS scores against competitors. This competitive analysis can provide valuable insights regarding their own standing in the industry.

Wrapping Up

NPS calculators simplify the process of measuring and tracking customer loyalty and satisfaction. They provide valuable insights that can help you in conducting the required improvements. These improvements can help in raising customer experience and ultimately contribute to business growth and success.

For an accurate analysis of your NPS, you can make use of DWS’s NPS calculator.


These are some frequently asked questions regarding the net promoter score.

    NPS, short for Net Promoter Score, serves as a metric that is employed to assess customer loyalty and contentment about a company, product, or service.

    Net promoter score, or 'NPS', is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking

    If you’re less than satisfied with your NPS score, don’t’ worry — we have some suggestions for how you can improve! 1. Check your NPS monthly The first step in improving your NPS is to check it often. If you don’t have a constant understanding of how customers think of you, you won’t know if or how to supplement their scores.

    For example, if you have an NPS of 35 in November and drop to a 32 in December, you can draw some conclusions that whatever change you made to your business in that time frame wasn’t a good one.

    On the other hand, if your NPS increases monthly, you know that whatever changes you’ve implemented make a positive difference.

    2. Send out surveys

    Your NPS is simply a benchmark of how likely customers are to recommend you to people they know. It doesn’t give detailed information about why a customer gave you the score that they did, which can make it hard to pinpoint exactly what you need to do to improve.

    Sending surveys to current customers about their experience is a great way to get the information you need to improve your business.

    For example, you could offer a survey at the same time you ask for an NPS rating to ask users why they selected the rating they did. Ask them to be as detailed as possible so that you can take the best possible course of action to improve.

    3. Take inventory of your client-facing team
    The first person that a customer speaks to at your company leaves a first impression on them that can last a lifetime. If they call in to order one of your services and speak with a rude receptionist, they likely won’t think very strongly of your business — even if you provide the best services on the planet.

    It’s important to take inventory of your client-facing team and provide them with the training and resources they need to be the very best they can be when it comes to customer interaction.

    After all, customer interaction can make or break your NPS score.

    However, if you want to best understand your NPS, it’s best to look at benchmarks by industry. For example, in the professional services industry: Average NPS is +43 Median NPS is +50 Top quartile is +73 or higher On the other hand, in the technology industry: Average NPS is +35 Median NPS is +40 Top quartile is +64 or higher

    if each order is totally unique, surveying folks every couple of months is reasonable. If your product does not change, you probably don't want to survey your customers more than once a quarter to 6 months, just frequent enough to make sure you're maintaining the experience you've been delivering.

We’ve driven over


leads for clients.

Discover how we can help your business grow

Ready to speak with a marketing expert? Give us a ring


1.6 million

Hours of Expertise


Digital Marketing Masters On Staff


Websites Launched

Get in Touch
close slider