Top Ecommerce SEO Trends for 2022 and Why Should You Care

By Raghav Tayal

Search Engine Marketing, as we know it, is constantly evolving, resulting in fascinating trend perspectives. Keeping abreast of these trends is vital for any organization, especially for eCommerce companies trying to compete in a crowded market. Here is a comprehensive overview of the most recent search engine optimization strategies for search engine optimization in the world of online retail.

We’re delighted to say that long-standing SEO best practices like prioritizing the user experience remain unchanged. The importance of rich results and other SEO trends continued to rise. Despite rising CPC margins, paid search continues to be widely used in the e-commerce industry. And the emphasis on search intent is at an all-time high, with people seeking the most accurate results for their queries.

Greater Emphasis on Search Intent 

Marketers must comprehend user search intent and adapt their marketing strategy accordingly. This can be accomplished in two ways: using long-tail keywords and providing content matching the user’s search intent.

Mobile Shopping Is Now Commonplace Among Online Shoppers

According to recent research from PayPay, most online shoppers in China, Singapore, Australia, and the United Kingdom use their mobile devices to make purchases, with 57% shopping overseas. Remember to optimize your online store for mobile usability.

Google Now Displays A Feature Snippet Of Your Product Review Page’s Pros And Cons In Search Results

A product page with organized data, such as pros and cons, is more likely to rank higher for the target keyword and may convert customers more rapidly. As a result, it is better to organize product data as soon as possible. Include structured data on your product review pages to “tell Google about the pros and cons.” Whether you voluntarily share such information, Google will attempt to infer the benefits and disadvantages and include them in snippets. Currently, only editorial pages provide lists of pros and cons.

Content-driven eCommerce

Google has often underlined the value of high-quality content for SERP rankings. The EAT principle—expertise, authority, and trustworthiness—is the determining factor of quality. If your content corresponds with these signals, it will rank higher. You can obtain backlinks to your long-form content through guest posting on other websites. This will increase the website’s authority and rankings.

Ecommerce Is Dominated By Article And Category Pages

To rank high in search results, retailers must diversify their content. By creating content hubs and topic clusters, you may categorize the content on your store’s blog according to the preferences of various personality types in your target audience.

In addition, include more information than just the product description. Case studies and other forms of extended content, such as eCommerce blogs, can tell the story behind your product and show how it might be used to achieve the desired result. By placing more emphasis on the product’s context and content and developing categories that make it easy for customers to browse related products, retailers may provide better content experiences.

Competition In E-Commerce Is Intensifying; Average CPC In E-Commerce Has Risen Across The Board

The typical Cost-Per-Click for Google Ads Search ranges from $1.16 in the E-Commerce industry to a staggering $6.0 in the Consumer Services industry, with an average value of roughly $3. Amazon Ads has become the third-largest participant in the mobile advertising industry, although Google and Facebook hold most of the market share. In 2018, brands spent $0.56 per click; in 2019, that cost grew to $0.81. In 2020, which was also a record year for Amazon Ads, the average CPC did not increase but rather decreased to $0.79. This year, the average CPC rate jumped to $1.2 per click.

To Overcome Growth Obstacles, An Increasing Number Of Ecommerce Enterprises Are Moving To International SEO

By 2023, global eCommerce retail sales are projected to reach $6.169 trillion and represent 22.3% of total retail sales, up from $3.351 trillion and 13.8% in 2019. Your customer base could increase significantly if you invest the time and effort necessary to develop a thoughtful international SEO plan.

Your website’s user experience and growth can be significantly impacted by adding more languages, taking care of the multilingual SEO basics (translate your metadata, improve your URL structure, and employ hreflang tags), and speeding up your website.

Brands And Publishers Are A Huge Competition For Retailers

Your brand is essential to the success of your firm. People who know your brand better are more inclined to choose you over the competitors. Brand familiarity inspires audience confidence. They are familiar with your brand and feel confident acquiring your stuff. In addition to establishing brand recognition with your audience, you should also cultivate relationships with niche-specific individuals. Whether they are bloggers or social media influencers, it is essential to grow your brand in their eyes so that they would promote your products on their platforms.

The Use Of Schemas Is Growing

Utilizing schema markup can assist your organization in standing out on search engine results pages. Different schema types, like Product, ImageObject, and ItemList, are increasingly being used by brands, retailers, and publishers to mark up their content relevant to shopping experiences.

Google proposes marking up individual product sites as opposed to a category or list of products for inclusion in product-rich search results. Marking up your product information makes it eligible for rich search results and makes it possible for Google Images to display it.

Increasing Relevant Organic Traffic With Google Discover Optimization

Google Discover is a feed that collects relevant information based on a user’s search history and presents the results at the very top of the search page. This can be thought of as a stream of relevant news stories, videos, and other content based on a user’s past queries.

Consider providing both unique and evergreen content, adhering to SEO best practices, utilizing high-quality images, and providing multilingual content in order to optimize your content for Google Discover. Continue to provide high-quality content that fulfills the needs and interests of your target audience. This increases the probability that Google will include your page in Google Discover, hence generating relevant organic traffic.

The “People Also Ask” Feature Of Google For Better User Experience

On more than half of all organic Google searches, the ‘People also ask’ feature is displayed. It’s one of the ways Google enhances the user experience of its search engine.

Due to its prominent position near the top of the SERP, it is crucial to your digital marketing efforts that your content ranks in this coveted SERP feature (as in the case of featured snippets). For your website and blog content to be included in this section, it must answer customers’ commonly asked questions regarding the search topic.

Local Inventory Ads Can Assist You In Connecting Both Online And Offline

According to Google, more than 80% of buyers will enter a store if the vendor has an item in stock that they require immediately. Local inventory advertisements are one of the most effective techniques for meeting this expectation of immediate in-store availability.

If a user is 35 miles or less from a company, local inventory ads are displayed on mobile searches with a local intent (for instance, “dresses near me”).

VR Search Will Increase Consumer Assurance

Virtual reality will be used by 25% of internet users by 2023. Due to the fact that VR advertisements closely match the real-world experiences of the products or services that a company sells, your firm has a better chance of attracting customers’ attention. Customers can benefit from the “try before you buy” principle and feel more secure about their purchase.

AR Could Impact the Future Of Retail

In the upcoming years, augmented reality will become a more significant part of daily life. By 2022, 5% of AR usage is anticipated in retail. With AR, retailers may increase conversions by up to 40%. That might result in extraordinary company development, which will only pick up speed as more people start adopting AR.

Optimize for voice search

Alexa, Google Home, Siri, and Cortana are some examples of popular devices. These devices are often used by shoppers. In actuality, 29% of individuals shop using voice devices, and 41% of voice device owners intend to do so in the future.

Optimizing your website to attract more voice search visitors is critical as voice search usage grows. It’s vital to remember that voice search optimization differs slightly from traditional SEO, so you must adjust and review your eCommerce SEO strategy for voice search users if you want to draw in clients.

How should my eCommerce SEO strategy be modified for voice search?

To modify your SEO approach for voice search, follow these simple steps-Choose long-tail keywords: People tend to talk more when they speak than when they type. You may assist your business attract more quality leads by adapting for long-tail keywords. You’ll appear in more relevant search results, which will help your company rank higher in relevant results.

Focus on questions: When using voice search, people are more likely to ask questions than to utter sentences. Instead of saying “red wing work boots,” users will say “where can I buy red wing work boots.” You must optimize your site for queries. Instead of using keyword phrases, people will start asking questions.

One of the most significant distinctions between voice search and SEO: When making changes to your content for voice search, optimize for slang terms. You must take into account any slang terms and expressions that potential leads may use in order to be seen by them. Dialect can influence whether you appear in relevant voice search results.

Conclusion

As a business owner, you must stay updated on current SEO trends in 2022 in order to achieve sustainable growth.

Recognize that search engine optimization is constantly evolving and that improving your position in the search engine results pages (SERPs) is no easy feat. Search engine optimization is a complex yet critical component of digital presence in online competition.

If you put into practice the suggestions offered in this blog, you will unquestionably see positive outcomes.