The Last Guest Posting Guide That You’ll Need to Read

By admin

Guest posting is one of the most popular online marketing techniques, reaping some of the most fruitful results. On this page, you will find everything that you need to know about guest posting.

Here you will learn:

  • What is Guest Blogging?
  • How to Find Relevant Guest Posting Opportunities?
  • How to Prepare a Pitch?
  • How to Follow Up?
  • How to Write Your Guest Post?
  • How to Promote Your Guest Post?

So, buckle up and let’s start.

Chapter 1: It’s Easier Than You Expected

1.1 What is Guest Blogging?

So, first things first, what is guest blogging/guest posting?

What is Guest Blogging

Going by the definition, guest posting means creating a blog post and publishing it on somebody else’s website or blog.

It’s an age-old practice that “SEOs” and marketers have been using extensively for reaping various benefits. And in the next section, we are talking about them.

1.2 Benefits of Guest Blogging

Even the most popular, most successful and most appreciated digital marketers have said only the good things about guest posting. Certainly, it has been beneficial to them. But how exactly?

Benefits Of Guest Blogging, Benefits of Guest Posting

Well, here is a list of benefits that you can reap with guest posting.

I. Guest Bloggers Get Exposure To a Wider Target Audience

One blatant revelation – the primary reason why most people guest blog is because it helps them build links. But is that the only way to benefit from it?

Well, in a number of cases, the blog host may not allow you to link to your website and it may still be a great deal. This is because your website will get exposure to a wider audience even if it doesn’t get a direct link.

So, if you get the liberty to introduce yourself (yes, we’ll come to that) in the guest blog, or at the end of the guest blog, or to add a no-follow link or to mention your name or social media handles in or after it, it’s still worth it.

Quick Glossary

No-follow links: These are the links that have a rel=”nofollow” HTML tag applied to them. The purpose of this tag is to indicate to search engines that a particular link is to be ignored.

Thus, these links don’t pass page rank. Plus, they aren’t known to impact search rankings either.

Just make sure that you don’t throw away your content on websites and blogs with no or negligible traffic. To know how, you can jump down to section 1.3.7.

II. Improve Social Media Presence

A brand with a social media following and a great search engine presence is always better than a brand that only has one.

Social Media Presence

For a fact, guest posts don’t only help you earn better backlinks, but also helps improve your brand’s social media presence as the guest blog that you got published will most probably be shared across the host blogger’s social media channels and email lists.

And that’s just how The Social MS has been using guest posting.

Publishing guest blogs on multiple relevant blogs and websites such as Hubspot and Jeff Bulla’s blog, they’ve successfully multiplied their social media following and added hundreds and hundreds of email signups as well.

Indeed, every guest post written by you can take your brand places.

III. Establishes Your Online Authority

Who doesn’t want to have a good niche reputation?

It’s obvious. If you are offering your products or services to a niche audience, you would like your audience knowing you for your authority.

Guest posting greatly helps this purpose.

Establish Your Online Authority

Publish a super-useful content piece on a good (authoritative) website/blog, and that’ll be a significant step towards building your online authority.

IV. Yes, Backlinks are a Priority

Although link building doesn’t have to be the primary motive behind guest posting, it’s one great by-product that you will enjoy.

Backlinks are an important guest posting priority

Yes, most of the online blogs that you may approach for guest posting may allow you to link to your website.

This will help you step up your website’s backlink profile, unlocking doors to sustainable search engine success.

V. Boost Brand Awareness

Just as guest posting can work wonders for establishing your authority, it can also help boost awareness around your brand,

One of the common challenges that most businesses have a tough time dealing with is bringing their business in front of their prospects.

And guest posting can help them achieve that.

Guest Posting Boosts Brand Awareness

VI. Unlock More Lead Opportunities

The definition of guest posting itself says that you are going to publish your blog post on someone else’s blog. That means exposure (already mentioned, yes) leading to more lead opportunities.

Guest posting unlocks more lead opportunities

Take it like this. Your post is going to be read by a wider audience. And as you are going to guest post on a relevant blog/website, its audience will surely have at least some of your prospects.

So, they will get to read your content and learn about your business (in one way or another). This will boost your chances of having more qualified leads as if they like your business; they may as well convert.

VII. It Provides The Blogger With Quality Content

Content is king and marketers have known this for years. That’s why the demand for quality content never goes out.

Everyone wants it. Everyone likes to have it on their media channels. Everyone can accept it.

So, if you are wondering how the host blogger will benefit, this is the answer.

They get quality content without paying for it.

Guest Posting Provides The Host Blog With Free Quality Content

Clearly, it’s a win-win for both parties.

But this doesn’t mean that we can take guest posting for granted. Bloggers wouldn’t generally allow guest posts with no reason. There needs to be some useful benefit that you’ll need to present. We’ll learn more about that in the sections to come.

1.3 How to Assess Guest Blogging Opportunities?

Okay, so guest posting is beneficial for you and the host blogger. So can we call it a happy ending?

One common mistake that many marketers make is going for quantity over quality. But SEO doesn’t work that way.

This is the reason why it’s crucial to  ensure that the blogs that you are guest blogging on are qualified. And how to do that?

Let us see how to efficiently assess guest blogging opportunities and pick the best of them.

For a quick overview, you can have a look at the following infographic. After that, we have described everything in detail as well.

How to Assess Guest Posting Opportunities Flow Chart

1.3.1 Identify Your Goals

Like you’d do it for any other marketing campaign, identifying your goals is super important while guest posting as well.

And as mentioned in the previous section, there’s a number of ways that you can benefit from guest posting. The question is, which one are you aiming at?

So, make sure you know what you want to achieve from this guest posting campaign.

For reference, here’s a list of common goals that marketers look forward to achieving from guest posting:

  • Driving traffic to your landing page
  • Boosting brand awareness
  • Enhancing your backlink profile
  • Establishing authority
  • Gaining more email subscribers and social media followers

Now this doesn’t mean that your goals should lie within the above-mentioned parameters. These are to give you an idea about what you can achieve through guest posting.

Moving further, let’s look at the other important factors that matter.

1.3.2 DA (Domain Authority)

One common term that SEOs have always been hearing and talking about is DA, i.e., domain authority.

A simple search ranking predicting factor, DA is widely used for depicting a website’s authority, backlink profile and search performance.

So, how does DA help in filtering qualified guest posting websites?

Well, going by the simplest approach, higher the DA, better the website’s link profile and potential search performance. But the thing is, that’s not exactly how it works.

Yes, some marketers primarily look for websites with a higher domain authority to guest post on (told you, that’s the simplest approach). However, sometimes, this can backfire as well, and here are three reasons why.

  • Domain authority isn’t an official factor that Google (or any other search engine) actually considers for rankings
  • DA is a comparative metric and doesn’t always differentiate between “good” or “bad” website SEO
  • It’s generally easy to boost DA by building hundreds and thousands of backlinks – which if irrelevant or not qualified may hurt website SEO

Clearly, DA is an important factor. However, your choice of guest posting websites/blogs shouldn’t entirely rely on the high DA.

That’s why we are talking about other factors as well. Let’s move forward for that.

1.3.3 CF (Citation Flow)

Another metric on the list — citation flow.

For those who are new to the term, it’s a metric invented by Majestic (one of the popular search engine optimization tools).

Citation Flow

Its idea is to identify how influential a backlink can be for your website by considering the popularity of websites that your target guest posting blog/websites is getting links from.

One important thing to note about CF is that it doesn’t take into account the quality or relevance of backlinks.

So, whether a website is getting link juice from a popular website with adult content, its CF will be high. This is the reason why relying too much on CF can be a bad idea.

1.3.4 TF (Trust Flow)

One more metric that marketers need to consider while assessing guest blogging opportunities is the trust flow.

This has also been brought on by Majestic, and it signifies the backlink quality of a website based on several trustworthy seed sites.

Trust Flow

The best thing about TF is that unlike CF, it takes backlink quality into consideration.

1.3.5 CF or TF? Which One is more Reliable?

Citation flow and trust flow are both SEO factors. They both relate to links. Both of their ranges lie between 0-100. So, why do we have to look at two different scores/factors?

Well, here’s the reason.

Difference between CF and TF

If we look closely at the definitions above, CF refers to the number of links and the amount of traffic that they are receiving. However, TF takes into account the quality of backlinks a website has.

But that doesn’t mean that you can neglect CF. Keep it in mind and check for the number of backlinks as well. CF can tell you about the influence that a website’s links have on the audience.

1.3.6 Organic Keywords

As SEOs, we all like taking a look at our website’s search performance every once in a while. For that, we may check the organic keywords that our website is ranking for.

Organic Keywords

This makes us aware of the important keywords that we can improve our site’s rankings for.

But is that all about it?

The same technique can help you find organic keywords of the host blog so you can easily decide whether it suits your niche needs or not.

For example, if a website isn’t ranking for enough keywords, this means that it may not be performing well in the search engines. Plus, if a website isn’t ranking for keywords that are relevant to your business, guest posting, there won’t make much sense anyway.

So, always make sure that you check the organic keywords that a website is ranking for. Tools like Ahrefs can help you do that. In the next section, we will learn about that too.

AHREFs Traffic Results

1.3.7 Organic Traffic

If a website is getting a good amount of qualified organic traffic, we can say it’s doing good on the search engine.

Organic Traffic Is a Considerable Factor For Assessing Guest Posting Opportunities

Yes, search engines in 2020 are smart and don’t let fluff reach the first page of their SERs. So, organic traffic becomes an essential factor that we must check our guest blogging prospects for.

However, we’ll also need to be smart about it.

Many times webmasters with their new websites publish myriads of content pieces and build backlinks in the early stages. This may give their sites an initial boost, while in the long run, such websites are generally pushed out and away from the search results, for multiple negative factors.

So, try not to fall for such young websites (3-6 months in age).

Also, coming to how you can find out whether a blog has traffic or not Ahrefs is one of the perfect tools for this purpose.

Just follow these steps, and you’ll get a good idea about how much traffic a website or blog is enjoying.

  • Go to Ahrefs.com’s Site Explorer > paste the website’s URL > hit search (🔍)Ahrefs Finding Traffic Stats
  • The website will take you to the results page which will look as follows.AhrefsNow on this page, you can see everything from Alexa Rank to UR, DR, backlinks, referring domains, organic keywords that the website is ranking for, total organic traffic (monthly), along with the CPC based value of that traffic.

    A simple and sorted solution, right?

Make sure you count this in for your host blog hunting process.

1.3.8 Look and Feel of the Website

As internet users, we’ve all seen a variety of website layouts and designs.

Yes, some of them are totally brilliant. They have all the elements in the right places. Easy navigation. Smooth layout and flow. Great look and feel. And they look genuinely into the niche.

Look and feel of the website

But is that the case with all websites? Uh no!

In your pursuit for finding the right blogs for guest posting, you may come across a number of websites that may not look and feel right.

Sometimes this can be for the flood of ads that they may have. Sometimes a slow loading interface can be the reason. Sometimes the website may lack responsiveness. And sometimes it may just be an unpleasant design.

Also, there can be websites that look like they are meant for nothing but guest posting.

Our aim is to steer clear of such websites. They can be a waste of your content, hard-earned money and precious time.

1.3.9 Alexa Rank

And here’s another metric on the list.

The world of digital marketers knows about Alexa rank. A global factor that helps marketers identify the credibility, backlink strength and traffic quality on a website. It totally makes the cut to be a factor for you to decide whether a site is worth your guest post or not.

Alexa Rank

So, count this one in and check a website’s Alexa rank before guest blogging on it.

Tools like Ahrefs can help you identify Alexa rank of any website on the web. We talked about the same in section 1.3.7.

1.3.10 Social Following

As mentioned in section 1.2, guest blogging helps marketers improve their social media presence by giving them exposure to the blogger’s social media audience.

social media following

This is a significant benefit that you may not want to miss out on. So, make sure you consider the social following of the blogs or websites that you are exploring for guest posting opportunities.

If a blogger has a rich social media following, chances of your content reaching more people will automatically rise up.

1.3.11 Beware of Fraud 

While guest posting is one of the best link building techniques in the world, the state in 2020 is such that it has now become a mere business for many blog owners.

And we know, where there’s greed, there’s potential for fraud, even in guest posting.

So, how’s it happening?

Beware of Fraud

Well, breaking it down to you, bloggers know that many marketers prefer website traffic and Alexa rank over other factors while choosing blogs to guest post on. But then, boosting Alexa rank isn’t child’s play. So, what do they do?

Well, there’s one small loophole that we may get to acknowledge from time-to-time. And they make use of it.

By pasting their google analytic tracking code twice in their website’s ‘header.php’ file, they are able to manipulate analytics traffic stats.

What happens is that when a website has the code placed twice in the header, analytics counts its one view/visitor as two.

This means that for every 100 visitors, analytics shows 200. For every 1,000 visitors, analytics shows 2,000. For every 1,00,000 visitors, analytics shows 2,00,000. Such fantastic stats, right?

Well, that’s fraud, and many marketers fall for it.

So, how can we keep safe? It’s simple. Ever heard about ‘source code’? Here are the steps.

  • Go to your prospect guest blogging website and press Ctrl+U. This will take you to a new page where you’ll be able to see the source code of the web page that you opened.
  • Now on this source code page, press Ctrl+F and search for ‘gtag.js’.
  • If the searched term appears only once on the page, it means you are good to go ahead and build your next guest blogging partnership.

    Beware of Guest Posting Fraud
    This is an example screenshot and not taken from a real scenario. Source code pages don’t look like this.

    If the searched term appears multiple times (as in the screenshot above), it’s time for you to move on to another guest blogging prospect, as things may be ‘really’ fishy here.

Pretty smart, right? Well, that’s how it’s becoming a business, and that’s why we need to pay attention.

Chapter 2: Finding Guest Posting Targets

In chapter 1, we’ve had an introduction about guest posting. We read about its benefits, and we learned about how we can choose between multiple guest posting opportunities that we may have.

But what’s the point if we don’t know how to find those guest posting opportunities in the first place?

That’s what chapter 2 is about.

Here we’ll discuss finding highly qualified and relevant guest posting targets. So, let’s go.

2.1 Google Search Strings

The holy grail of link building for over a decade, Google search strings never fail to perform.

Talk of reference links from 2013, search strings used to work wonders with that. Talk of blog commenting from 2015, search strings used to work wonders with that too. Talk of guest posting in 2010 or in 2020, Google search strings can be of great use for that as well.

But how does the idea work?

Well, search strings are just like general formulas for finding ultra-specific content on Google.

For example, one of the most popular guest posting search strings on Google is “Keyword” + “guest post”.

Now, assuming that we are using this search string to find guest posting opportunities for the keyword AR VR, we can search Google for “AR VR” + “guest post”.

Google Search Strings

As it’s visible, our search for the term “AR VR” + “guest post” showed several websites offering guest posting opportunities.

And there are hundreds of such search strings that can shower you with a world of relevant guest posting opportunities. For starters, a few of them are as follows.

  • “keyword”+ “write for us”
  • “keyword” + “This post was written by”
  • intitle:guest post guidelines
  • intitle:guest blog guidelines
  • Google Blog Search

While finding qualified guest blogging websites on Google can be a laborious task, these search strings make it easier than ever.

2.2 Reverse Image Search

If you use Google every day, the chances are that you might as well know about Google Image Search.

Google Images

Yes, we are talking about the section in the red box. This is the feature that allows web users to find images relating to any search term that they search Google with.

But that isn’t reverse image search, so, what is it? And how can it help us find guest posting opportunities?

Stay with us here.

Reverse image search is just what its name suggests — the exact opposite of image search.

Using Google Reverse Image Search for Backlinks

So, you search the web with an image, and it shows you all the web pages where that image can be found. 

And how to use this for your benefit?

Well, if you (or your brand) ever created an image and published it on the web, there’s a high probability that this image may be present on another web page without your consent,

And that’s where you can request a backlink/credit for the image that you created.

Speaking of which of the images should you start with, consider the ones that are a part of your most popular web pages (you can easily identify your most popular web pages in Google Analytics).

2.3 Twitter Search

Twitter is one of the most popular digital marketing platforms in 2020 and everyone knows about it.

Finding Guest Posting Opportunities Using Twitter Search

But is it only great for distributing content? If smartly used, Twitter can become a gold mine of qualified guest posting resources for any marker on the planet.

Wanna know how to use it? Let’s find out.

I. Scan Tweets For Opportunities

The most straightforward way of finding guest posting opportunities on Twitter is by looking for them.

Yes, it may sound a little too vague to start with. But don’t worry. We’ll remove ambiguities.

In the first step you just have to make a basic search for the terms “guest post” or “guest author”. This search will present you with all the tweets including these terms; even if the terms occur in the URL(s).

Twitter search for finding guest posting opportunities

Yes, like this.

But, there’s one small challenge.

Such searches can be vague and may bring up a flood of guest posting tweets that may be irrelevant to you.

So, how to weed out?

Well, adding a keyword related to the niche can help.

For example, if you are looking for guest posting opportunities in and around the SEO niche, you can search for “guest post” SEO.

Guest post SEO twitter search

The results will have a comparatively thinner list of relevant guest posting prospects that’ll be more relevant for your niche.

II. Use Private Lists to Sort Guest Posting Opportunities

Although the first pointer is complete in itself if you manage to find a huge sea of valuable guest posting blogs that you don’t want to lose, creating private lists will be a great idea.

Create a New Private Twitter List

This way, you’ll be able to access these guest posting websites whenever you feel the need. Plus you’ll also be able to sort/categorise different guest posting websites on the basis of their niches or microniches.

III. Use RSS Feeds To Smartly Find Opportunities

RSS feed is one of the simplest ways of keeping up with a blog or website. In fact, that’s what it’s most  popular for.

But is that all about the use?

Well, not many people know, but RSS feed can be used for exploring guest posting opportunities as well.

To start, you can use the following service for creating RSS Twitter feeds:

Twitter to RSS Feed

Now all you need to do is keep yourself updated with this URL.

2.4 Reverse Engineer Your Competitor’s Backlinks

And here comes a straightforward way of building backlinks ⁠— tracing your competitor’s footsteps.

One of the best and the worst SEO facts about websites on the web is that every action they make leaves footprints.

And these footprints help their competitors track them. That’s what makes the deal bad for them and good for their competitors.

In this section, we are talking about the good that we can reap from these footprints.

All you need to do is start off with a backlink research tool like Ahrefs. This will enable you to trace your competitors’ backlinks. And the next step? Well, now you can do anything with this information.

How to Reverse Engineer Your Competitors' Backlinks

For example, you can write a ten times better post than your competitor and propose the linking website an offer to replace the link (it may not work 100% of times, but even one link is better than none).

Or you can simply use this info for creating more and more qualified and relevant guest posting opportunities. In both ways, you’ll be equipping your SEO arsenal.

2.5 Alltop.com

On your hunt for finding qualified guest posting blogs, you may often feel the need for having a tool that would list all the best blogs in your niche.

And that’s right when you use alltop.com.

Yes, it’s a platform that can present before you a world of highly qualified guest posting blogs and websites that are relevant to your niche.

So, wait no more. Head right on to alltop.com and search for your topic. You’ll find a rich list of qualified blogs that’ll be relevant to your niche.

Alltop. com

Yes, you may not be able to publish a guest post on every single blog that you find here, but you can still pull off a good backlink profile through Alltop.com.

2.6 Prolific Guest Bloggers

Another hot-shot idea for finding tons of qualified guest posting websites is by following the prolific guest bloggers in your industry.

If you’ve been around in your niche for a while now, you might have come across the names of some bloggers who are actively publishing/guest blogging on many websites.

Famous bloggers

One great thing about these prolific bloggers is that they don’t create content for weak blogs (obviously, their content is worth its weight in gold). This is why if you can manage to find websites that these prolific bloggers are publishing their guest posts on, you’ll have a thick list of qualified websites that you too can guest post on.

And it’s a simple process. All you need to do is make a Google search for prolific bloggers in your particular niche. You can also use the search term “guest post by” as a prefix.

2.7 Be Active on Social Media

Yes, we’ve already talked about how you can look for and find myriads of guest posting opportunities on Twitter. It works great for many people, and it can work wonders for you as well.

But Twitter is not the end of the social media realm. And so, social media in 2020 has a sea of guest posting opportunities that you can explore.

All you need to do is be active on social media networks that are most popular in your niche and are used by your guest posting prospects.

Expand Your Circle For better guest posting opportunities

Makes sense, right?

Finding qualified and relevant guest posting websites is super crucial for your link building campaign.

In this chapter, we talked about some of the most effective techniques for finding host blogs that have helped DWS build a database of nearly 50,000 qualified guest posting websites with qualified web traffic.

Now, we are offering access to all these websites to our agency partners through our enterprise resource planning (ERP) software CollabX.

CollabX

Clearly, all your above efforts can be completely removed by signing up with us.

Moving further, in chapter 3 we’ll learn about the next step; preparing the perfect pitch.

Chapter 3: Preparing to Pitch for a Guest Post

Once you’ve found yourself a wholesome list of websites to guest post on, it’s time for you to prepare a pitch.

An email with all the best words, sentences, and phrases that can finally get you to have your post live on that traffic-rich website.

And the challenge? It’s somebody else’s website, and you need to convince them before they accept your offer.

Yes, the situation can get the best in sweat.

But don’t worry. That’s what this chapter is entirely about. Here we are talking about how you can prepare a high-converting guest posting pitch that your prospects will consider.

3.1: Get to Know About the Blog

Ready with your list? Well, it’s time to prepare a pitch. And where do we start that? With learning a little bit about the host blog.

Get to Know About The Blog

Even though this blog is related to your niche (we shortlisted relevant blogs in the previous chapter, right?), some amount of research still needs to be done. And to make it easy for you, here’s the research that you must do about the blog that you are going to pitch your guest post to.

Going Through The Blog’s Content

To make sure that the guest post that you write gels well on the host blog and connects adequately with the audience, you must note the characteristics of other blog posts that are already on this blog.

Go through the blog's content

This will give you an idea of the language that the blogger uses. You will learn about the type of content that the audience likes. You may also get to know about how the audience reacts in comments and the types of titles, images, slangs and everything else that the blog owner uses.

As a result, you’ll have the right knowledge about the blog and what type of content may work best for it.

3.2 Find Out How Other Guest Posts Are Performing

The second step that you need to follow is to look around and find out how the other guest posts are working on this blog and its environment.

The blog may have any number of guest posts starting from zero. So, if we are in a no-guest-post region (blog), we may skip this part.

However, if there’s even a single guest post, make sure you go through it and analyze its content, traffic stats (we talked about Ahrefs, right? That’ll help you), comments that it’s getting, the total number of shares that it has received and every other metric that matters.

Find out how other guest posts are performing

Also, if there are multiple guest posts, and if some of them are performing better than the others, take note of the factors that distinguish high performers from the rest.

This will help you while writing your guest post.

3.3 Check Out the Guest Bloggers

When it comes to trusting others, we all prefer planting our faith in people who we know or have any sort of relation to.

The same holds true for your prospect blog host as well. And that’s one reason why it’s important for you to check out the other guest bloggers on this host blog.

Why don't I know you

Think about it. Finding a fellow blogger, freelancer or general content creator publishing a guest post on this blog will mean that you can talk to them and see if they are okay with you using their name for a small reference while proposing your pitch.

This will help the blog owner develop trust towards your proposal, so the chances of them saying yes boost up.

3.4 Find The Types of Posts That Work the Best

As already mentioned, it’s important for you to find out the type of guest posts that work the best on the blogs that you are considering for outreach.

This will make you aware of the type of content that’s relevant and generally appreciated by the blogger and his/her audience.

Speaking of how to find out which guest post is working better, you can use Ahrefs, and the following other tools well.

  • http://topsy.com/s?q=domain.com – This tool will present you with the number of tweets that are associated with a particular blog post. And if you want to know about the people who have made the tweets, you can simply click on the number.
  • http://plus.topsy.com/s/domain.com – And this link does the same job, just for the Google Plus shares. Yes, Google Plus is not here anymore. However, the footprints on the web always matter.

    It’ll help you get an idea about how the post performed when Google Plus was alive.
  • http://delicious.com/search?p=domain.com&jtf=E&partial_type=B – Delicious is a famous bookmarking website and this tool will tell you how greatly a blog post has performed on it.
  • http://digg.com/search?q=site:domain.com – Another popular bookmarking website Digg is important for blogging. This tool will tell you about the number of times a blog post has been saved on Digg.

3.5 Go Through the Guidelines

Most of the qualified blogs and websites that you come across will have a set of guidelines that must be followed before you write the guest post.

Go through the guidelines

And yes, these guidelines will vary from blog to blog and website to website. So, before you prepare your pitch, go through the guidelines and find out what exactly is required of you and the content that you are to submit.

In some cases, you may not even have to write the guest post, but only suggest the topics. And in some cases, you may have to think of a topic, write the guest post and pay the blogger an amount of money as a generous compensation.

Yes, possibilities are many, and to find out about them, you must go through the guidelines.

3.6 Personalize Your Email

So, it’s time to personalize your pitch. Yes, this piece of content is going to be the one that decides whether your next email is going to be for follow up or for submitting your guest post.

Sounds crucial? Well, let’s make sure that we do it right.

Here are a few tips that you can use for writing guest post pitches that convert.

I. Start With Self Introduction

So, the first thing to do – introducing who you are.

As already mentioned in this post, many bloggers only allow guest posts from creators that they know. This means that if you are in touch with a blogger who has already posted on this particular blog, you should try to seek permission for using this reference.

Also, it’s great to establish your identity at the start of an email pitch, so the reader knows about your authenticity. Apart from this, make sure you talk about your blogging qualities as well.

II. Suggest a Few Suitable Titles

Did the analysis in the last section? It’s time to make use of it.

As you are going to approach a blogger for allowing you to publish a guest post on his/her blog, it’s crucial to offer enough value. And how can you prove this worth in just an email?

Well, suggesting a few relevant guest post titles is a good way to start.

Take this, for example.

If you are planning to approach a blogger that talks about SEO and digital marketing, you may let them choose from the following titles.

  • X Reasons Why Google #1 May Not Be Your Promised Paradise
  • X SEO Secrets That Most Marketers Swear By But Aren’t Open About
  • X Terrific Funnel Failures Caused By Poor Pagespeed

You can also use tools like CoSchedule’s Headline Analyzer to suggest better headlines. This will also make the blogger feel that you are sincere with your work and are taking this guest post seriously.

III. Showcase Your Previous Guest Posts

It’s 2020, and the world demands social proof for most things.

Showcase Your Previous Guest Posts to Acquire New Guest Posting Opportunities

You would know how testimonials work, right? Well, this is nearly the same thing. By showcasing your previous work (guest posts), you will be assuring the host blogger that you provide qualified guest posts that perform and are appreciated.

This will obviously add to your credibility and will surely be considered by the host blogger.

IV. Tell Why They Should Consider You

Next thing to do – tell them why they should consider your proposal.

Tell them why should they consider you

Yes, this is where you can boast off a little. So, whether you are the king of unique guest posting ideas or have a super attractive writing style or are capable of creating share-worthy infographics, this is the time to talk about those qualities.

Also, don’t go over the top and make sure that you mention a clear purpose behind your willingness to submit a guest post on this particular blog.

V. Be Kind and Courteous

Take this for a fact, nobody likes partnering with people that are rude or insensitive about the words that they use.

This is one reason why it becomes more crucial to be kind and courteous while writing your email pitch. Remember, if you give respect, you get it back too.

VI. Preserve Words for Your Guest Post

One of the most important things to keep in mind while writing an email pitch is to be concise.

The blog hosts aren’t going to appreciate receiving your entire guest post in your pitch. Instead, a short and to the point email pitch may work way better.

Save Words for your Guest Post

So, ensure the use of warm words like, “please”, “regards” and “thank you” and just keep it concise. That’ll be the perfect balance of warm and crisp.

And after you’ve done it all, proofread your pitch. Share it with your partner(s) or friend(s) for suggestions and when it seems good to go, SHOOT and start planning your follow up email.

For a better idea, here are some examples that you can refer to.

Example 1:

Hey, [name]!

Your [choose whatever service or product you want] is amazing! I’ve forwarded it to a few of my contacts who I think could benefit from your [product or services].

When I was looking at your site, though, I noticed an error. It’s a relatively simple fix.

Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

[Your name and title]

Example 2:

Ahoy ___!

My name is ___., I’m an adventure loving traveller from Sydney. I have worked in the travel industry as a freelance alternative Sydney tour guide for more than four years. I’m also a blogger/editor at ___.

I travel a lot and I’m trying to gain some exposure as a writer, and your travel section seemed like the perfect section for my future article. Here are some titles that I’m working on right now.

  • Idea 1
  • Idea 2
  • Idea 3
  • Idea 4

I really hope you like the ideas and contact me if you are interested in having my guest article on your blog! I would love to be a part of your fab online space.

Oh, and here are some stories that I’ve written recently so you can check them out if you like the way I write. 🙂

P.S. I love Ireland, have visited Dublin and the cliffs of Moher in 2014 and am still remembering every single detail about the trip (especially Guinness, lol) 😀

Cheers,
(Your Name)

(Source)

3.7 Don’t Pitch a Guest Post That Only Serves Your Needs

Although we mentioned a number of benefits that you can reap from a guest posting campaign, they shouldn’t be the centre of your guest posting efforts.

Remember that this guest post is going to be published on somebody else’s website, which is why you can be centred only towards your personal benefits. So, never pitch a guest post that only serves your needs.

Such behaviour may never be appreciated by blog hosts, and they may even start keeping you in their wrong books.

3.8 Pro Tips

In a number of cases, you may have to have a tough time finding email addresses of the host blog. And then some blogs require you to fill out contact forms to get in touch with them.

But don’t worry. If situations like those occur, the following tools will help you.

3.8.1 VoilaNorbert & Rapportive To Find Almost ANY Email Address

If you’ve ever tried finding guest posting opportunities you may know how some websites don’t put their email address on display. And then, some of them don’t even have a contact form.

Voila Nobert

But as we need to approach them with our pitch, we can surely go a step further, right?

Tools like VoilaNorbert and Rapportive can help us do that.

In fact, the brand title of VoilaNorbert says “Find Anyone’s Email Address”, and then, it helps do the same.

3.8.2 Conquer Contact Forms With TextExpander

Many websites that you may approach with your guest posting proposal may not have an email address on display, but a contact form.

And that’s not the problem. We know how to fill out these forms. The question is how to do it when there are too many of them?

You’d know how filling out the same details on different websites, multiple times throughout the day can be a laborious task. That’s why we use tools like TextExpander.

What TextExpander does is let you easily fill contact forms on websites and blogs that you want to guest post on.

Basically, all you’ll need to do is tab through the form fields, and it’ll fetch your details automatically.

Sounds exciting? Have a look at how it works.

Smooth, right? Well, it indeed is a great time saver.

3.8.3 Use Google Apps To Increase Sending Limit

Once your outreach campaign starts flowing in full swing, you may require to send a lot of emails. And when we say so many, we refer to a number where Gmail’s daily limit (2,000) is reached.

Google Apps Email Sending Limit

Now, if this happens, you won’t be able to access your gmail account for another 24 hours, which will mean that your campaign will suffer.

Thanks to Google Apps for saving the day.

Yes, if you are registered with Google Apps for Work, you can send a total of 10,000 emails in a day.

So, if you are scared that your sending limit may soon be touched, you must secure your campaign’s progress by switching to Google Apps for Work.

Coming to how you can get started, it’s an easy sign up process and we have mentioned it below.

  • Go to the Google Apps for Business page and click on “Get Started”.
  • Fill out the form.

    In the first section of this form, you will be required to fill up your general details like name, contact number, email address and location.

    The following sections will ask you whether you are going to use an existing domain or buy a new one.

    If you choose to buy a new one, a form will open with a search bar where you can search your domain name choices.

    Submit the form and follow the purchase process, or simply click for using your existing domain if that’s the case.
  • Verify domain possession by choosing one of the listed methods. (Logging into your domain name provider website’s account, Google meta tags, uploading an HTML file, linking your Google Analytics account with Google Apps).
  • Submit these details and you’ll be good to go and explore the power of Google Apps for Business.

Chapter 4: Follow Up

Did you know that only around 9% of email pitches are opened in the first go?

Well, yes. The chances are that the first enticing pitch that you sent has gone unnoticed by the blog host. But thankfully, that’s not the end of the world.

Not getting a response doesn’t always mean ignorance.

Sometimes your email may generally get lost in the receiver’s inbox. And sometimes, the receiver may plan on getting back to your email but forget for one reason or another.

Clearly, that can be rectified; by following up. And in this chapter, we’ll find out how.

4.1 Don’t Be Annoying

Well, it’s a fact. If a person takes copywriting and content creation seriously and is authorized to judge quality, they may judge your pitch and follow up email for every single word.

Result? If your pitch doesn’t sync well with their mind, they may get rid of it (delete it).

And then, if your follow up email follows the mistakes made in your pitch, your email address may get labelled as SPAM! This means, no further emails from you will reach this blog host.

So, what’s the solution?

Dude Just Relax

Make sure you don’t send a myriad of follow up emails.

In fact, it’s best not to send more than a total of two emails, one for your pitch and the other one for follow up.

4.2 Don’t Send A Separate Follow Up Email

Let’s imagine a scenario.

Someone sent you a guest posting pitch that you read and didn’t find appealing. That’s fine. You move on from it. But the person who sent that pitch doesn’t, so he/she sends (or attempts to send) a follow up email which comes to you like a new email.

Now you, who has moved on from the first pitch, may or may not be able to remember hearing from this person.

And in both cases, this may annoy you as the sender didn’t even take time to send the follow up email in the same thread as their pitch.

Think for yourself? Do you want to be the sender of such emails?

Avoid this practice. Send your follow up emails in the same thread as your pitch, and you may get luckier than the last time.

4.3 Don’t Go Too Short or Too Long

Follow up emails that are too short may lack the crucial pointers that must be covered in the email. While follow up emails that are too wordy may take a whole lotta time for the receiver to go through.

And the end result in both cases is the same.

The blog host may simply choose to ignore your follow up email (just as they might have reacted to your pitch).

In most of the cases, you’ll have lost this guest posting opportunity for a long time (at least until the receiver forgets about you and you approach from a different email address).

So, keep it short, and to the point. The aim is to make sure that most of the words that you write are read. Apart from this, make sure it’s mobile friendly as more than half of the emails are opened on mobile devices.

Optimally Plan Content For Your Email
Optimally Plan Content For Your Email

Also, don’t forget to leave your signature in the end and push the mail ahead.

4.4 Don’t Reach Out After It’s Noon

Like any other marketing content, emails also have peak performance hours.

Basically, if your follow up emails are reaching the blog host after 2 PM, they may choose to stall it till the next morning. And by that time, your email will have been trampled under a bunch of other emails.

So, what to do?

Well, one simple solution is to make sure that you send your follow up emails before noon.

The reason why it works the best is that in the morning, the editors will be able to look at your follow up in a positive mood and fresh mind. They’ll not be in the hurry of leaving for their homes. They’ll not take your follow up as an unnecessary burden on their desk.

The following graphic provides a subtle elaboration for the same.

Editors' and Bloggers' Preferred Times For Receiving Follow Up Emails

This will boost the chances of your sweet and concise follow up email being considered by the blog host.

4.5 Wait For The Right Time

As it may be clear from the previous pointer, the timing of your follow up is crucial.

But that was about the best time of the day. What about when exactly should you send it?

Basically, being impatient won’t help here. So, if you’ve been planning on sending the follow up email three or four days after mailing your pitch, you may be failing.

And the exact results of this impatience can’t even be anticipated.

“So, when should I send a follow up?”

Well, the best place to look for an answer to this question is the host blog itself.

Remember the guidelines page? In most cases, this page will have details about when you should follow up.

Here are some of the most common follow up guidelines that you may come across.

  • Don’t Follow Up: Yes, there can be blogs that don’t want you to send follow up emails. This means that they have received your email and are working on it.

    And if they don’t respond, it clearly means that they didn’t like your pitch. So, better leave it for now.
  • Follow Up After ‘X’ Days/Weeks/Months: It’s self explanatory, isn’t it?
  • Follow Up If You Don’t Hear From Us: Now comes the guessing part. As no time frame has been given, you’ll have to be smart about when you should send a follow up email.

    The same applies for when there are no follow up guidelines.

    So, what to do in such cases?

    Wait for at least two to three days and then send a follow up email. In fact, Close.io CEO Steli Efti suggests spacing follow up emails in such cases as follows.

    Follow up email spacingThis will just imply that you are polite and not impatient.

4.6 Use Open Tracking

One of the most curious questions that every marketer seeks an answer to is — has the blogger even opened my pitch?

Well, thankfully, we live in a world that’s adequately equipped with several tools that notify us about it.

How about using these for your guest posting campaign?

Mixmax and Mailtrack are two of the most useful tools that can help you here.

Maximax Email Tracking

You get the point? Following up without disturbing the blog host is an art less mastered, but we must all work towards getting better at it.

4.7 Organize Your Outreach & Follow Up Process

When you are sending outreach emails to a large number of guest posting prospects, the task of managing details can get you in sweat.

That’s where tools like Yesware and Mailchimp make life easier.

Mailchimp

They allow users to easily create, send, manage and track multiple outreach campaigns at ease, in a few clicks.

Plus, they can be synced with Gmail (or Google Business Apps) and Office 365 if you opt for the premium and enterprise plans.

Also, the pricing is reasonable, and the tools are super easy to comprehend and use.

Chapter 5: Write Your Guest Post

In the last chapter, we learnt how to write and send high-converting outreach emails to our guest posting prospects. Surely it’s an achievement to be able to convince bloggers to allow a guest post on their website. But is that the end of all challenges?

Not that writing a guest post is that much of a challenge. However, it may simply be turned down if it doesn’t seem to add value to the blog.

That’s why it’s super-crucial to create qualified guest posts that fit best for the prospect blog and your target page as well.

And in this chapter, we are talking about that. Here’s how you can write one legend of a guest post that the bloggers and their audiences will love.

5.1 Research Keyword Phrases

Coming to the second part, it’s super important to smartly research keywords before writing your guest post.

Research Keyword Phrases

This will make sure that your guest post is able to target the audience base that you want to target. Also, the right keywords will help your guest post rank better in the search engine, delivering rich link juice to the backlink(s) that you are going to build.

So, what’s the right way for researching keywords? Here are a few simple steps that you can follow.

I. Shortlist Important Topics

You can’t find important keywords regarding a topic until you know what the topic is.

For this reason, it’s crucial to start with shortlisting important topics before actually dwelling into keyword research.

So, think about the topics that you want to rank for. Topics that are popular in your niche. Topics that will best suit the blog that you are planning to guest post on. Topics that can subtly support your anchor (the keyword that you are going to build your link around).

Shortlist Important Topics

Also note that, sometimes the topics may be provided by the blogger or who-so-ever handles guest posting for that particular blog/website.

In cases like these you can skip this step and directly move to the next one.

II. Consider These Topics as Categories and Find Keywords For Them

Now that you have a list of topics that you want to target, start looking for keywords that best fit these topics.

For your ease, you can start with considering these topics as different categories and then find keywords for them.

Now comes the big question: HOW?

Well, this is where Ahrefs comes into play.

To start with, make a Google search with your topic and check out the search results. Pick two or three of these links and feed them in the Ahrefs’ “Site Explorer”.

Site Explorer

This will take you to the results page which will look like this.

Traffic Results

What you need to do here is click on the tab for organic keywords, and you’ll be able to see all the keywords that this particular URL is ranking for.

Super easy + super effective.

III. Sort Keywords On the Basis Of Your Priority and Intent

Once you reach this Ahrefs page with all these organic keywords, it’s time for you to sort these keywords on the basis of your priority and intent.

Speaking of the demographics that you can sort them upon, here’s the list.

  • Country
  • Volume
  • KD (Keyword Difficulty. Ranging from 0-100)
  • CPC (Cost per Click)
  • Traffic (The amount of monthly traffic that the searched web page gets from this particular keyword)
  • Position (Ranking position in the chosen search engine’s SERPs)

Coming to intent, it’s more of a human thing. Basically, an algorithm can’t tell the best about it.

So, if you are looking for keywords for targeting prospects in the final stage of the conversion funnel, you’ll have to know your niche better and the terms that your final stage prospects are most likely to use.

IV. Include Related Search Terms

Related Search Terms

Ever noticed those blue-bold search phrases at the end of a Google search result?

Yes, we are talking about them.

While it’s essential to include the main keyword in your content and be relevant around it, you must also include these related search terms and talk about them.

This will benefit you in two ways.

  • Your guest post’s content will be strong, layered and rich with information covering shoulder topics/niches
  • Your guest post will have a chance of ranking on a wider set of keywords, which means more organic traffic (YAYYY!)

5.2 Craft a Stellar Headline

Every piece of content that leaves your desk needs to have a stunning headline.

Create a Stellar Headline

And it’s not just about sounding nice. The idea is to make an impact. Caste an impression. Convey a message that compels your audience to move beyond the heading and to actually consume your content.

The same holds for your guest post as well. Although you can always have the option of improvising later, it’s better to have a beta version of your headline before you start writing your guest post.

This will give you the right direction that you need for writing the guest post.

Coming to how you can create a great headline, here are the tips.

I. Make Use of Numbers

Yes, you may or may not choose to use numbers in your headline (not everyone likes the idea of including stats or writing listicles). But what if we told you that using numbers in your headlines can generate up to 73% more social shares.

The reason is simple. By including a number, you can indicate your surety around a subject.

Genius

It’s like you’re not vague. Instead, you are confident about the number that you have included in your headline.

This confidence is generally appreciated and looked up to.

II. Give Them a Good Reason

It’s 2020, and no one has time for stuff that doesn’t benefit them.

Clearly, if a visitor comes to your website and opts in for reading a blog post, that’s because they believe that this blog post will benefit them.

But how can you convey the benefit before they even read the guest post written by you?

Well, the right headline can do wonders for you. All you need to do is give your readers a good reason to click through your headline and read the guest post.

Still in doubt? Let’s break it down.

Giving a good reason to click through means talking to them about the benefits that they’ll get after clicking through, basically, how your content is going to help them.

For your better understanding, here’s a list of rationales that you can use.

  • Tips
  • Lessons
  • Reasons
  • Ideas
  • Tricks
  • Secrets
  • Ways
  • Strategies
  • Facts
  • Principles

Speaking of how they can fit into your headlines, here are a few examples.

  • 5 Simple Tips For Starting a New Business
  • 13 Reasons Why You Should Start a New Blog Today
  • 9 Ways To Turn Your Skill Into a Business
  • 11 Blogging Secrets Your Competitors Don’t Want You to Know

And the possibilities are endless. Just make sure your headline doesn’t promise something that you aren’t offering and still is compelling.

III. Don’t Extend

In a general scenario, the human eye and brain only notice the first three and the last three words of a headline in the first go.

Human Eye and Brain

This means that if your headline has twenty words, fourteen connectors in the middle may not get the right amount of attention. As a result, your message may not be conveyed properly, and your readers may not be willing to click through.

So, what’s the first lesson that we take from this?

Don’t overextend your headlines. Yes, you may feel the need to mention more, but what’s the point if your readers have to go through the title twice?

You can surely save your readers’ time and acquire their attention by keeping your headlines under a short word limit.

Studies suggest that the best English headlines have no more than 16 to 18 words.

IV. Use Emotional Words

If you succeed at evoking the right emotions in the minds of your readers, you can surely get them to click through your headline.

Yes, we’ve all come across headlines talking about how “fantastic” or “amazing” the 9 mentioned tips are. And it works because these words evoke an emotion that the readers can relate to.

Use Emotional Words

Take this for example. A headline like “7 Simple Tips For Creating a Website Free of Cost” can evoke multiple emotions in the readers’ minds.

It’s like if someone wants to build a website but is on a tight budget, they’d most probably click through for the phrase “Free of Cost”. Apart from this, the word “Simple” means that the readers will not have to have a tough time, which is another reason why they may click through.

For reference, here’s a list of some emotional words that you can use in your headlines.

V. Use The General Formula

Every content creator has a way of writing. A flow that they follow. A formula that they mostly work around.

This doesn’t particularly mean that they are overly strict about it. However, this formula makes content creation easier.

The same holds while creating headlines.

Take this for example.

Headline Formula

Well, this image is really worth a thousand words. It easily breaks down a general formula for writing stunning headlines. And then, there are many other similar formulas that you can create and/or follow.

For a fair idea, here’s what Lars Lofgren says about creating headlines:

  • Start your headline with the words “How To”
  • Start your headline with the word “How”
  • Start your headline with the word “Why”
  • Start your headline with the word “Which”
  • Start your headline with the words “Who Else”
  • Start your headline with the word “Wanted”
  • Start your headline with the word “This”
  • Start your headline with the word “Because”
  • Start your headline with the word “If”
  • Start your headline with the word “Advice”

Seems to work well for the headline? Let’s move forward to learn about smartly planting links to your content.

5.3 Link Appropriately

Okay, so when we say link appropriately, it’s not just about planting your target page’s link in the guest post.

Yes, that’s crucial. However, you must also make sure that you add relevant outbound links wherever needed, along with inbound links to the other pieces on the blogger’s website.

This will help you establish a better relationship with the blogger. Plus, it’ll boost the odds of your guest post for ranking in the SERPs (yes, inbound and outbound links matter that much).

Link Appropriately

Speaking of what we mean by appropriate linking, make sure that the links that you add don’t come off as salesy or redundant.

Understand that the purpose of this guest post isn’t to build a backlink to your site, but to provide useful information to the blogger’s and your audience.

So, plant it in a subtle manner and don’t overuse the same anchor texts (that’s bad for SEO).

5.4 Include Visuals

Without saying, visuals are essential for all blog posts that you publish.

Include Visuals

Readers connect incredibly with images and videos. They can relate to them. They can retain them. They can enjoy consuming them, and visuals surely make huge text blocks more attractive than they could ever be.

Clearly, you would include images and other visual pieces in a blog post that would go live on your blog, right? Plus, you may expect the guest blogger for your blog to provide relevant images. So, why not deliver what we expect to receive?

Make sure you include high quality, relevant images/videos in all the guest posts that you ever write.

This is a way of being respectful to the blogger, their blog, audience and to the guest post that you are writing as well.

Note that the idea is to treat every guest post as a blog post for your own blog.

5.5 Format the Post Correctly

Many times we come across blog posts that are way too random with their content. With no flow. With a poor structure. And a visibly weak planning.

And no matter how well they are written, with such an ‘all over the place’ kind of format, they still fail to perform as nobody has the time for analysing too much.

Format The Post Correctly

It’s true, your readers are not going to spend time arranging your bits and pieces of useful information. It’s not their job, but ours. So, we must make sure that the guest post that we write has a clean format with a smooth flow which makes the content easily comprehensible.

But how can we do that? Well, here are a few tips that can help.

I. Divide With Subheadings

We don’t even need to leave the page for examples. This single chapter has 25 subheadings and over a hundred paragraph breaks. That’s one reason why you’ve been able to read through the above piece and reach till this point.

Otherwise, with no subheadings and way fewer paragraph breaks, this chapter would have looked like this.

Cluttered

So, we may not say that it s*cks. But surely, it’s not the most convenient and comprehensive way of transferring information.

This is the reason why we emphasize structuring using subheadings and paragraph breaks.

II. Align Your Posts Correctly

After you’ve learnt about the importance of dividing your guest post with subheadings and breaks, you should make sure that your post is aligned correctly.

In simpler words and with a shorter story, the point is to keep a limit on how wide you want your post to be. The idea is to maintain a balance of narrow and wide.

Annabel Candy suggests an 80 characters width. For a better understanding, you can refer to the image below.

Keep Your Guest Post Narrow

III. Use Lists When You Can

Lists > Paragraphs; anyday.

The reason is that they are more concise, sharper, crispier and spot on. They don’t include much fluff. They come directly to the point and so they take less time to go through and less effort to understand.

Use Lists Whenever Possible

Also, they make your content look good by adding an element of slight structural variation that’s appealing to the eye and the reader’s mind as well.

So, make sure you prioritise lists over paragraphs whenever you can.

IV. Use A Subheading Heredity

We know about different subheaders namely H1, H2, H3, H4 and so on.

Clearly they have a purpose to fulfill. They are different in size and so they can be used for different reasons.

For example, in this very chapter, the first heading, i.e., H1 says “Chapter 5: Write Your Guest Post”.

The second heading (which is a subheading to the first one), i.e., H2 says “4.1 Research Keyword Phrases”.

And then, the third heading (which is a subheading to the second one), i.e., H3 says “I. Shortlist Important Topics”.

This is one way of using different heading tags (H1, H2, H3 etc).

5.6 Work on the Bio

During your guest posting campaign you may come across several blogs that may allow you to provide an author bio that’ll be placed at the end of the post.

This is the perfect opportunity for you to talk about yourself, your brand and website (yes, there’ll be websites that’ll only accept your link if it’s in the author bio and then there’ll be websites that’ll allow a link in author bio and another one in the guest post).

Author Bio

So, how to make the most out of this opportunity?

Follow these steps and you’ll sail smoothly.

I. Introduce Yourself

Now this doesn’t have to be too much about your personal life. Yes, you may mention a recreational hobby or two. Apart from that, this introduction has to be about your professional occupation.

And don’t forget to include your title and company name. These two are most important.

II. Choose a HQ Photo

You may also be asked to provide a picture of you. Just make sure it describes you and is of high resolution.

III. Keep it Short

Include only the most essential information. Don’t write too much. Keep your author bio short as not everyone is going to be interested in reading a lot. However, if you keep it concise, the chances of your complete copy being read will dramatically boost up.

Recommended author bio word limit is 75 words.

IV. Talk in Third Person

Another thing to keep in mind — it’s better to write your author bio as if someone else was writing it for you.

This is just to create some gravity around your designation. Also, this is not for your own blog, so talking in the first person may not make much sense.

V. Use Different Anchor Texts For Different Blogs

As already mentioned in this chapter, it’s recommendable to use a variety of anchor texts in your guest posts. The reason is that using the same anchor text over and over can turn into an invitation to a search engine penalty.

This is why you must submit your author bio with different anchor texts for different blogs.

So, keep this in mind.

5.7 Put Links In A “Resources” Section At The End Of Your Guest Posts

There can be times when you or the blog host may not want to place many links in the post. But then, credit should be given where it’s due, plus, if you take references from a website or web page, it’s your duty to cite it.

So, if cases like these occur, you can create a “resources” section at the end of your guest post and paste all the reference links here.

Put Links In The Resources Section

This will deliver credits to the blogs and websites that you took reference from and the blogger also may not have an objection with this.

Chapter 6: Promotion

So, finally, your guest post is live. Yayyy! Now you have a new backlink and maybe a wider audience. Ahan, really?

Well, that may be the case, but do our efforts end there?

Remember, in chapter five; we talked about treating all guest posts as blog posts for your own blog? Yes, we are just going to do the same.

Distributing this guest post across different social media channels. Promoting through email. Building tier links and even talking out loud about this collaboration of ours. Surely this is going to be fun.

So, let’s do it.

6.1 Distribute Across Social Media

Your company/blog may be active across various social media channels where you may share all the important information and details with your audience.

Why not use these platforms for promoting this guest post that you just wrote?

Think about it. Being vocal about this collaboration will boost your audience’s credibility towards your brand. It’ll make them realize that your brand’s quality is being validated by other niche players as well.

Distribute Across Social Media

Also, these social shares and the engagement that they reap will be beneficial for this guest post’s search performance.

Just remember that blog posts work the best on social media if:

  • You have credibility on social media channels (if not, you must start working towards it)
  • You have established an authority (it’s always a work in progress, just like the first pointer)
  • You have loads of fun and keep posting engaging content

Moreover, by sharing the guest posts written by you and by talking about all the other collaborations that you may be indulging in, you are anyway working towards building credibility and establishing your authority.

6.2 Build Backlinks Whenever You Can

Backlinks are crucial for all content pieces to perform in the search engine. This doesn’t mean that no web page can ever rank without backlinks. However, backlinks provide a more sustainable rank in the search engine, and that’s why we emphasize on building links for our blogs and websites.

But what about our guest post that just got live?

Yes, the blog owner may work on giving links to it. Yes, they may work towards a smart distribution. But we can’t rely 100% on what they may do.

In fact, it’ll be best if we built backlinks to this guest post whenever possible.

Build Backlinks Whenever You Can, Build Tier Links For Your Website

Okay. So, this doesn’t mean that you need to launch another guest posting campaign for building backlinks to this guest post. You still may though, but here’s a simpler approach that you can follow:

Step #1: Create an Excel Sheet for Keeping Records

One common mistake that many of us may usually make is not keeping records of the guest posts that we have written and gotten live.

Yes, it may come off as unnecessary labor, until you actually need to go back to any of the guest posts that you have written.

Manage Your Backlinks In an Excel Sheet

And see, for adequately promoting your guest posts, you’ll need this record. So, create an excel sheet and paste details of all the guest posts that you write and publish.

Step #2: Use This Sheet While Writing A New Guest Post

Now that you have easy and quick access to this data, this is the time when you use it.

So, whenever you write a new guest post, keep this sheet opened in another tab and run a quick scan for old guest posts that may be relevant for being included in this new piece.

That is a fantastic Idea Gif

By doing this whenever possible, you’ll be building tier links to your target pages and making your guest posts work for each other.

Ever heard about one stone two birds? It’s the same idea; without hurting any birds.

6.3 Actively Respond to Interactions From Audience

Remember the top benefits of guest posting? Exposure to a wider audience was one of them, and here we will talk about that.

Once your guest post is live on the blogger’s site, it’ll be visible to the blogger’s audience that may read through the piece written by you, and so, they may leave comments. They may reach out to you. They may check out your website and target pages. They may even surf the web looking for information about you.

In these cases, you’ll have to be responsive towards all sorts of interactions that this new set of audience initiates.

Respond Wisely To All Interactions That Visitors Initiate

So, whether the audience is leaving comments on the guest post that you wrote or sending you messages on Instagram, actively respond to all these interactions.

Respond To All Sensible Comments

This is one another way of sending out the message that you are available for conversations and queries that your audiences may wish to resolve.

Note that, in order to be active with comments on the guest post, you may have to subscribe to the comments on that particular post or keep checking the post from time to time.

6.4 Send a Thank You Note

So, now that your guest post is live and people are reacting to it, how about appreciating and thanking the blog host for giving you this opportunity?

This will help you build a better relationship with the blog host. Plus, this sweet gesture won’t cost you anything. However, it’ll make sure that this blog remains open even for future guest posts from your side.

Good relationship with blog host

Sounds like a great deal, right?

So, take action. Write a sweet thank you note and email it to the guest posting host.

Apart from this, you can also share a handwritten thank you note via post or pictures. Moving further, talking to the blogger about how this guest posting opportunity helped you achieve your goals can also be a great idea.

Any blog host will appreciate this and thus keep you in their good books.

6.5 Tell Your Email Subscribers

Ohh yes! You promised to keep your email subscribers notified about everything that happens in and around your business. This is the time for proving your words.

Indeed, if a person has subscribed to your email list, they are probably interested in your business and content. So, put this interest to the right use. Tell your email subscribers about the guest post that you just wrote.

Tell Your Email Subscribers

This will boost traffic to the guest post. They’ll get to read another great piece of content that you just created. It’ll make them aware of the fact that you are indulging in exciting collaborations so they must stay tuned.

6.6 Contact People That You’ve Mentioned

Another great marketing gimmick for your guest post — getting in touch with the people that you have mentioned.

Many times, these influencers who we talk about in our guest posts are easily approachable and appreciative towards the mention that we made about them. In cases like these, these people may go on to sharing the guest post that talked about them.

Contact People That You Have Mentioned

This will mean that the guest post that you wrote will be getting an even wider audience base. Plus, this popularity may also be transferred to your target page’s link.

All-in-all, it’s a win-win for all parties — you, the blog host and the people that you mentioned in your guest post.

6.7 Engage In The Comments Of Your Guest Post & Email People Who Liked It

The comment section of your guest post is always a gold mine for connecting with your prospects.

First of all, these comments work for boosting your confidence as seeing people liking your work is always a motivator. Secondly, by getting in touch with the people that liked your content/work, you may be unlocking many business opportunities for yourself.

Engage In Comments And Email People Who Wrote Them

So, after you have published a guest post, make sure you stay active in the comments section and try to have a word with every reader that liked the post.

Writing them an email is also a great idea as such one-to-one conversations with your prospects can work wonders for your business.

6.8 Become A Contributor For Endless Streams Of “Deep” Links

During your guest posting campaign, you may come across myriads of websites and blogs that may allow guest posting authors to become contributors for the blog.

Do you know what that means?

Level Up. Become a contributor

As long as you are a normal guest author, you’ll have to contact the site owner, again and again, to approve and publish your guest posts. However, if you manage to pull off the contributor tag, a world of link building opportunities will open right after you.

Basically, getting a contributor tag on a blog/website means that you can write, publish, edit and delete your posts on this website, without any moderators’ approval.

Such a great deal, right? Only if you manage to win this tag.

Speaking of how you can become a contributor, some blogs may include the qualifying procedure in their guest posting guidelines (they may also charge a fee for it), some may require you to have a word with them regarding the same, while many of them may not have this on offer.

Congratulations

Also, if you are planning to contact a blog for a contributor account, ensure that you have submitted at least two to three guest posts on the same blog.

This will boost your chances of approval.

Final words

Guest posting is like the holy grail of SEO. Everyone wants to excel at it, but it can’t work without the right kind of effort in the right direction.

With this guest posting guide, we tried to make it easier for everyone. 

Hopefully, this was the last guest posting guide that you’ve had to refer to.