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Here’s why you should be
investing in the blogger
outreach services by
DWS today

  • Multiple qualifier types
  • Pre approval of sites and content
  • Dedicated account manager
  • Packages starting at $80
  • White label reporting

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    The HOTH Vs DWS

    DWS Blogger Outreach Services are designed to help your website get quality backlinks from high authority, niche relevant websites to get those search engine rankings, build credibility for your website in the most transparent manner.

    Parameter

    DWS

    The HOTH

    Qualifier types

    DA, DR, TF, Keywords, Traffic

    DA, Traffic

    Inhouse Writers

    Yes

    Yes

    Pre approval of sites : Ability to pre-approve (accept/reject) sites

    Yes

    No

    Pre approval of content : Ability to pre-approve (accept/reject) content

    Yes

    No

    Link Tracker: Ability to track the status of all live Guest Posts

    Yes

    No

    Expert’s consultation to help plan your Outreach

    Yes

    No

    Defined dates for each step of the process:

    Yes

    No

    Dedicated account manager & Weekly/monthly meetings to track progress

    Yes

    No

    Bulk Discount

    Yes

    Yes

    White Label Reporting

    Yes

    Yes

    Prices

    Starting at $80

    Starting at $100

    Let’s take a look at all these factors in detail

    1. Qualifier Types

    The Hoth

    • The HOTH has developed an automated, self-service process, HOTH GuestPost for link building. It doesn’t get any easier.Whether you are a newbie or a professional, the process to choose sites is based upon two qualifiers:
    • Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages
    • Traffic: as a KPI measures the number of monthly organic visits to your website In just a few clicks you get in-content links. You can login and place orders on the dashboard. Post the completion of the process, once the links are live, you are provided with a white label report.

    DWS

    The process followed by DWS is slightly different. It is 100% manual and based upon the following qualifiers :

    • Domain Authority (DA) : Is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages.
    • Country Specific Traffic: DWS considers the traffic of the prospect sites based on the target country and not the overall site traffic. It is better to understand the traffic that the website attracts from the country of our interest and not the overall traffic.
    • Keywords : Is another important qualifier. It tells us how many keywords are ranking on google for that site
    • Citation Flow : It reflects the amount of “link juice” that a site has and is able to pass onto another site through links
    • Trust Flow : This represents the quality of the websites linking to the site, measuring the “trustworthiness” of a page
    • CF/TF ratio : It measures the quantity of links from trustworthy websites against the overall quantity of links. Generally, a TF/CF ratio of 1-2 is ideal
    • Moz spam score : Spam Score represents the percentage of sites with similar features we’ve found to be penalized or banned by Google.
    • Topical trust flow : help to identify how influential pages or sites are for that topic.

    2. Pre-approval of sites : Ability to pre-approve (accept/reject) Sites

    THE HOTH

    The HOTH GuestPost is an automated product developed by The HOTH. It’s aimed at easing the process of link building by streamlining and smoothening the process. You choose the package based on DA/Traffic. In case you are undecided between the two qualifiers, you can book a call with an expert. Then The HOTH takes over. Your task is over till they get back to you with the completed report.

    Unfortunately that leaves no room for pre approval of sites. You only get the detail in the white label report shared with you at the end

    DWS

    DWS follows a 100% manual process. Once you place a request for links, they evaluate your requirement and shortlist the websites for you based upon your niche. They always share the prospect site list along with prices with you for your approval. You can approve/disapprove of these sites. They provide consultation in case you have any doubts

    3. Inhouse Content and Copywriters

    THE HOTH

    With a qualified team of writers, they provide articles and links that are written keeping in mind the prospect site, the link placement is accurate and it’s a do-follow link.

    DWS

    DWS has an in-house team of writers, well qualified to write articles and content that is specific to the prospect site’s niche.

    4. Pre-approval of Content: Ability to pre-approve (accept/reject) Sites

    THE HOTH

    The content written by HOTH’s in-house team of writers is directly placed on the sites and are not available for pre- approval. Once made live, you cannot ask for any edits to the write up either.

    DWS

    Just like the list of sites, DWS shares the content written by in-house writers with you for your prior approval. They accommodate any
    feedback you have on the write ups before making them live.

    5. Link Tracker: Ability to track the status of all live Guest Posts

    THE HOTH

    Once all your links are live you get a report with all your live links and details. They have a 90 day guarantee in case any link goes bad.
    They will replace it. However you cannot track your live links at all times.

    DWS

    Besides a report with details of all your live links, DWS has built an inhouse link tracker they use to track all links of their active clients. As soon a guest post goes live, the live link is added to the tracker. As a policy, DWS gives a one year guarantee for all guest posts it does. The tracking feature helps you keep a track of all your lost links. Sometimes just because of the tracking you will be able to win back your lost links with ease.

    6. Expert’s consultation to help plan your Outreach

    THE HOTH

    The HOTH has an automated SEO service where they decide the outreach plan based upon a single interaction with you via a form. The service, HOTH GuestPost gives you a dashboard/user panel where you can place your orders based on DA/Traffic. It eases the process but lacks the human interaction and eliminates any scope for conversations.

    DWS

    DWS makes the process extremely transparent for you at each step. You are free to ask as many questions and schedule a free consultation with SEO experts to clear your doubts. Even after the links are placed, you can monitor your links via the inhouse CRM and they provide as many interactions with experts as you’d like to clear your doubts, whether before or after the link placement.

    7. Dedicated Account Manager

    THE HOTH

    By nature, The HOTH GuestPost is automated and leaves no room for interaction except at the beginning while deciding the qualifier. Once the link is placed, you can reach out to them in case the link is broken in a period of 90 days.

    DWS

    DWS has a completely different approach. Right at the beginning, after you agree to take the services, they allot a dedicated account manager who is the point of contact for any queries you have.
    The account manager fixes weekly/monthly meetings with you to review the current links and get a brief about your further requirements, if any.

    8. Defined dates for each step of the process:

    THE HOTH

    When placing the order, it’s mentioned that it’s a super easy process to check the schedule via the Dashboard. However our research tells us that people had to manually follow up to get an update of their order even after the scheduled time frame.

    DWS

    At DWS, you are provided a dedicated account manager who makes the schedule for you. From selecting prospect sites, sharing them with you, getting content created and getting links live, sharing monthly reports, the schedule is followed through while accommodating your feedback at every step..

    9. Bulk discount

    THE HOTH & DWS

    Both The HOTH & DWS offer bulk discounts.

    10. White Label Reporting

    The HOTH & DWS

    Both The HOTH and DWS offer services to agencies. They provide you with white label reporting that you can easily share with your clients.

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