From Zero to B2B: How She Built a Viral Food App

In Conversation with Christina Petushenko

In this episode of E-Coffee with Experts, our host Victor chats with Christina Petushenko, CEO & Co-founder of Splento, about how she built an AI-powered food photography app that helps restaurants boost delivery sales by up to 30%.

Christina shares how she turned a COVID challenge into a B2B SaaS product used by food delivery platforms worldwide. You’ll learn how Splento makes pro-level food photos fast and affordable, using just a smartphone and some smart AI retouching.

She also talks about product strategy, growing from B2C to B2B, why great images drive more orders, and how founders can balance growth and brand-building.

Perfect for anyone in SaaS, food tech, or marketing looking to scale smarter.

TAKEAWAYS:

01

AI makes food photos faster and cheaper.

02

Great images can boost sales by 30%.

03

Splento grew fast by going B2B.

04

Restaurants can launch without sending photos.

05

Testing helps build better products.

06

AI speeds up content and keeps it on-brand.

07

Mentorship teaches founders to experiment.

08

Balance quick wins with long-term brand.

09

Soon, we might not need photos at all.

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