A hyperlink on your website that directs users to a webpage on a different domain name. They are useful resources for your audience, so be mindful of where you link.
A flexible tagging language that defines data formats. Unlike HTML (for web pages), you create your own tags to describe different data types.
XHTML was an attempt to create a stricter version of HTML that compiled with XML syntax rules.
The percentage of visitors who leave your website after viewing a single webpage. The higher the exit rate the more usability issues or lack of relevant content.
Illustrative instances that show how a concept works in practice. They can be snippets of code, diagrams, screenshots, etc.
The continuous changes and evolution of Google’s algorithms and indexes. This process is also known as algorithmic churn.
An approximate number of website traffic a website or webpage might receive, based on keyword ranking data, competitor analysis, or website analytics tools.
The potential margin of error associated with data collection and reporting. Metrics may not be 100% accurate due to sampling methods or data collection limitations.
The process of building complex web applications and platforms for mid to large organizations. This involves complex data management, user authentication, etc.
Shows how well your social media content performs compared to your audience reach. It considers total interactions on your posts relative to follower count and post frequency.
Measures how well your social media content aligns with your audience. It’s calculated as the total interactions (likes, comments, shares) divided by reach or followers.
Data points that measure how users interact with your content. Common metrics are bounce rate, click-through rate, etc.
The level of interaction between a user and content. It can be measured by website metrics like time spent on page, clicks, shares and comments.
Stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework search engines use to assess content quality.
Natural backlinks to your site from credible sources. Earned, not paid for, they boost SEO and show credibility.
A hyperlink placed within content that isn’t an advertisement. Websites earn editorial links from other sites without paying or asking for it.
The process of creating online stores. These stores allow businesses to sell products and services directly to consumers over the internet.
Optimization techniques of online stores for search engines to improve visibility and organic traffic. For example: optimizing product pages, categories, etc.
E-commerce is online shopping. It covers the entire process, from browsing products to secure payment and delivery.
The buying and selling of goods or services online. It is the entire online sopping experience.
EAT stands for Expertise, Authoritativeness and Trustworthiness. Google considers these factors when evaluating websites and their content.
The average revenue generated each time someone clicks on an ad you display on your website or app. it helps publishers understand their ad performance.
Free publicity gained through word-of-mouth, influencer marketing, media mentions, customer reviews and social media engagement. Unlike paid media, you don’t directly pay for earn media placement.