A measurable value that tracks progress towards a business objective. They should be SMART (Specific, Measurable, Achievable, Relevant and Time-bound).
A box you see on the right side of Google search results for certain entities like people, places, or things.
A huge database that organizes information about entities (like people, places, thins) and the connections between them.
Terms or phrases users enter in search engines to find information. They are the connection between search intent and relevant webpages.
A black-hat SEO tactic where irrelevant keywords are excessively inserted into content. It disrupts readability and manipulates search ranking.
A past concept in SEO, where search engines considered variations of a keyword during search. Fo example, “search” would match queries like “searches” or “searched.”
It’s the most important process of SEO that involves identifying the words and phrases people use to search for information online, mainly those relevant to your website or content.
The strategic placement of a target keyword within key areas of a webpage. Search engines consider this a signal of a page’s relevance to that keyword.
A summary of important data about a specific keyword or group of keywords used in SEO.
A term you’ll encounter in search analytics reports, particularly Google Analytics. It indicates that Google has chosen not to share the keywords users searched for to find your website.
An online tool by Moz used in SEO to research and discover keywords for your content strategy.
An SEO metric that estimates how challenging it is to rank a specific keyword, depending on competition from other webpages and the authority of sites already ranking.
A ratio of times a specific keyword appears on a webpage compared to the total words. This concept is now outdated.
It happens when multiple pages on your website compete for the same keywords and search intent. It confuses search engines and weakens your ranking potential.
Terms connected to your seed keyword but with lower search volume. These can be synonyms, broader topics or long-tail variations.
A search term used in SEO to attract free website traffic. Strategically including these terms can improve your website’s search ranking.
A term or phrase you choose to trigger your ad in Google Ads. When users search for matching terms, your ad becomes eligible to appear.
A word or phrase users type in search engines to find information. Search engines use these phrases to match queries with relevant webpages.
A measurable value that tracks progress towards a specific business goal. It helps evaluate success across departments and functions.
A workflow management method for optimizing processes. It uses a board with columns representing work stages (for example, To Do, In Progress, Done).