An open-source relational database management system built on SQL (Structured Query Language) is used to put in, access, and control database content.
A product with sufficient features to delight initial purchasers and give feedback regarding future product development.
A testing method where several variables on a page are modified simultaneously to discover which combination results in the highest user engagement or conversions.
A browser extension from Moz that displays SEO metrics like domain authority and page authority in the browser while surfing the internet.
Google usually indexes and also ranks the mobile version of a site’s content to deliver mobile visitors.
The process of adjusting your website content and design ensures that visitors who access the site from mobile devices have an experience optimized for the device.
Marketing activities designed specifically for mobile devices, including smartphones and tablets, utilizing features like location services and mobile apps.
A replica of a website hosted on a different server is often used to distribute server load and increase site accessibility.
The process of reducing the size of code files on web pages by removing unnecessary characters, such as white space, without changing functionality.
The level of consumer awareness or popularity a brand holds within its target audience is often influenced by marketing and advertising efforts.
A type of HTML specification used to nest structured data within HTML content, helping search engines understand and process the content more effectively.
A form of blogging where users publish short pieces of content, which can include text, links, and media, on platforms like Twitter.
A standard of measurement used to assess various aspects of website performance, including traffic, engagement, conversion rates, and more.
Information that describes other data within a webpage, such as content descriptions, page author, and keywords, aids in content organization and SEO.
An HTML element that specifies the title of a web page, crucial for SEO and displayed on search engine results pages.
An HTML tag stored in the header section of a webpage, providing metadata about the page such as descriptions, keywords, and author.
An HTML tag is used to instruct web crawlers on how to index or not index parts of a website, controlling content access by search engines.
An HTML meta tag used historically to provide search engines with a list of keywords that describe the content of a page, though now largely obsolete.
A brief HTML attribute that provides a summary of the content of a web page, influencing user click-through rates from search engine results pages (SERPs).
A metric which measures the relevance and potential of a Market segment to a business’s offerings based on analysis in tools including market Explorer.
The situation in Market analysis, where the number of competitors decreases while the remaining players grow stronger, is generally examined using tools like Market Explorer.
Search engine actions against a website or page that violates guidelines that call for rectification to eliminate the penalty.
Process in which search engine personnel personally evaluate and confirm that a website fulfills quality guidelines before passing rewards or penalties.
A sanction that search engine evaluators apply directly to a website or its pages for violating search engine guidelines affecting search visibility.
A penalty imposed by Google on a website examined and determined to not meet up with Google’s webmaster quality guidelines.
A subset of artificial intelligence containing algorithms and statistical models that enable methods to do much better on data.