What to Do in San Diego at Ahrefs Evolve 2025 (with Tourist Attractions)

You know that one event every SEO pro has marked on their calendar, the one that’s less “conference” and more like a high-energy brain fest for us digital masterminds? Yes, that’s Ahrefs Evolve 2025!

This October, San Diego turns into the ultimate playground for 600+ SEO nerds, growth hackers, and digital rockstars, all geared up to swap insights, test bold ideas, and geek out over SEO’s future.

For many of you, this is your first time in America’s Finest City, and you’re not going to let this opportunity for sun-soaked fun pass you by.

San Diego is a destination in its own right, a playground of beaches, historic landmarks, and world-class tacos. We believe serious SEO should come with serious fun. Let’s get into it!

About Ahrefs Evolve Conference 2025 

Ahrefs Evolve is hitting San Diego on Oct 14–15, and this is THE event every SEO pro should attend. Hosted at the stunning InterContinental San Diego, this two-day extravaganza will bring together 600+ SEO professionals, marketers, and digital strategists to dive deep into SEO’s future.

With 30+ sessions and keynotes, you’ll dive into the hottest topics in search right now: generative engine optimization , E-E-A-T, brand building in the age of AI, and proving SEO’s value in a zero-click world.

Expect hands-on workshops where you can sharpen skills on the spot, and for the lucky VIPs, a private yacht networking event with the Ahrefs team and speakers.

Who will you meet at Ahrefs Evolve? 

Beyond the sessions, it’s the people that make this event truly special. You’ll find yourself in the company of decision-makers and industry leaders, 31% C-level executives and directors, 30% team leads and managers, and nearly 30% founders and owners. Specialists make up the rest, bringing a sharp focus on SEO execution.

The crowd is equally diverse in company size, with almost half representing fast-moving startups, while growth-stage brands, mid-market players, and global enterprises round out the mix.

While the majority hail from the U.S., expect plenty of international voices too, with attendees flying in from the U.K., Australia, Singapore, South Korea, France, Japan, and over 40 other countries.

It’s a crowd designed for meaningful connections, whether you’re looking to spark collaborations, trade fresh ideas, or simply meet people who “get” what you do.

And of course, the real magic often happens in the hallway chats, coffee lines, and post-session hangs, where someone’s offhand comment might just inspire your next big strategy.

And for the swag hunters, Digital Web Solutions is rolling out an exclusive $2,700 giveaway because who can resist free tools and resources to level up your SEO? Find us at Booth #35!

So grab your ticket, pack your sunscreen, and get ready to level up your SEO game at Ahrefs Evolve 2025.

Where Should You Stay During Ahrefs Evolve 2025

Where you stay can set the tone for your whole conference experience. Whether you want the ultimate convenience, a homey vibe, or something in between, San Diego’s got you covered.

Venue – InterContinental San Diego

If you like keeping things simple (and classy), the InterContinental San Diego is the no-brainer choice. It’s the official venue for Ahrefs Evolve, which means every keynote, workshop, and hallway chat is literally just an elevator ride away. No commuting required!

The hotel itself is a vibe: floor-to-ceiling bay views, a rooftop pool perfect for sunset hangs, a 24/7 fitness center if you’re feeling ambitious, and multiple dining options for when you’d rather keep networking over tacos and cocktails.

Plus, it’s only a couple of miles from the airport, so you can get from landing to check-in in under 15 minutes.

And here’s the insider perk, Ahrefs has negotiated a sweet deal: $299 per night (about half the usual rate), no $50 daily amenity fee, and discounted parking ($28 self, $65 valet).

Just make sure you book before September 22 or risk paying full price elsewhere!

Airbnb

Prefer something a little more personal? San Diego’s Airbnb scene is excellent, offering everything from downtown lofts to beachfront bungalows. It’s a great choice if you’re traveling with colleagues and want to split costs, or if you like the idea of having your own kitchen and living space to recharge between sessions.

Here are a few neighborhoods worth considering:

• Gaslamp Quarter: A short walk from the venue, packed with nightlife, restaurants, and entertainment. Ideal if you want to be in the thick of it. [Explore Gaslamp Quarter Airbnbs]
• Little Italy: Just a 5-minute drive from the InterContinental, this charming neighborhood is known for its incredible food and laid-back vibe. [Explore Little Italy Airbnbs]
• Hillcrest: About 10 minutes away, Hillcrest offers a quieter, eclectic feel with trendy cafés, shops, and a relaxed atmosphere. [Explore Hillcrest Airbnbs]

Local Hotels

Looking for a middle ground? San Diego has plenty of hotels within walking distance of the InterContinental that balance comfort and accessibility.

• Hilton San Diego Bayfront: Spacious, polished, and right on the water, great for business and relaxation.
• Marriott Marquis San Diego Marina: A favorite among conference – goers, offering harbor views and resort-like amenities.
• Hotel Indigo (Gaslamp Quarter): A boutique option with a rooftop bar that’s perfect for winding down after a full day of SEO talk.

Pro tip: Hotels closest to the venue book out fast, so if you want that harbor view or rooftop cocktail without the long walk, make your reservations early.

Best Things To Do in San Diego Before Ahrefs Evolve 

Sure, you’re coming for the keynotes, workshops, and packed conference agendas…but San Diego in October is way too good to ignore! From sun-soaked beaches to hidden gems tucked away in quirky neighborhoods, this city is built for exploring.

We’ve done the legwork to round up the best things to do before Ahrefs Evolve, from can’t-miss sights to hidden gems that even locals brag about.

Hiking & Outdoors

1. La Jolla Cove & the Hidden Bench

La Jolla Cove is pure California postcard, sea lions sunbathing on rocks, crystal-clear water, and tide pools to explore. If you wander past La Jolla Shores Drive, keep your eyes peeled for a tucked-away “hidden bench” with sweeping coastline views.

2. Scripps Coastal Meander

If you’re not looking for a heavy-duty hike but still want a big payoff, the Scripps Coastal Meander is perfect. It’s a short, wooden boardwalk trail along the La Jolla coastline and it’s unbeatable at sunset. Stretch your legs, breathe in the Pacific air, and snap a few photos!

3. Mount Soledad / Soledad Viewpoint

Drive 20 minutes north from downtown to Mount Soledad, where you’ll find sweeping 360° views of San Diego. From the cross at the top, you can see everything – the bay, the Pacific, downtown, and on a clear day, even Mexico. It’s one of those rare spots where you feel like the whole city is laid out just for you.

4. Torrey Pines State Reserve

For those who like their cardio with a side of epic views, Torrey Pines is the move. About a 25–30 minute drive north of the venue, the reserve is famous for its cliffside trails that hug the ocean. The paths range from easy strolls to sweat-worthy hikes, but all reward you with killer views. Morning is best – the light is golden, and the trails are quieter!

Cultural Icons

5. Balboa Park & San Diego Zoo

Balboa Park is San Diego’s cultural heart. Think gardens, fountains, Spanish-style architecture, and museums covering everything from art to natural history. Inside the park, you’ll also find the San Diego Zoo, one of the most famous in the world. Even if you’re short on time, just wandering the park itself is an experience.

6. USS Midway Museum

San Diego’s naval history comes alive aboard the USS Midway, a massive aircraft carrier turned museum. You’ll explore flight decks, hangars, and restored aircraft, an absolute must if you want a unique slice of U.S. history just steps from the conference.

Quirky Finds

7. Fallen Star at UCSD

Quirky? Yes. Memorable? Absolutely. Fallen Star is a little blue house perched at an impossible angle on the edge of a building at UC San Diego. It’s one of those oddball art pieces you’ll want to see just to believe and of course, it’s an Instagram hit.

8. Liberty Station & The USS Recruit

Once a naval training base, Liberty Station is now a lively marketplace filled with food stalls, art galleries, and local shops. While you’re there, check out the USS Recruit, nicknamed the “landlocked ship.” It’s a full-size Navy training vessel built entirely on land. Only in San Diego!

Neighborhoods & Nightlife

9. Gaslamp Quarter

By day, this historic district is charming with its Victorian architecture. By night, it transforms into San Diego’s nightlife capital. Rooftop lounges, live music, craft cocktail bars, and buzzing restaurants make it the perfect spot for dinner after sessions. And it’s just a 5–10 minute walk from the InterContinental.

10. Seaport Village

Seaport Village is a waterfront escape lined with boutique shops, ice cream parlors, and live performers. It’s laid-back, scenic, and a great way to catch your breath between busy conference days. Bonus: the harbor views at sunset are hard to beat.

October Highlights in San Diego

Even if you’re here before the big Halloween weekend, San Diego still has plenty of ways to get into that October spirit:

1. Pumpkin Patches & Fall Decor

Drive 30–40 minutes out of downtown and you’ll find farms like Bates Nut Farm or Pumpkin Station already dressed up with hay bales, pumpkins, and corn mazes. Even if you’re not carving pumpkins for your hotel room, it’s a fun way to take in California’s version of fall.

2. OB Oktoberfest in Ocean Beach

If you’re landing in San Diego the weekend before the conference, you’re in luck! OB Oktoberfest takes over Ocean Beach on October 10–11, 2025. It’s a full-on beach party with live music, craft beer, bratwurst, and plenty of Bavarian flair with a SoCal twist.

3. Sunset Cruises

October evenings are cooler but still comfortable, making a harbor or Mission Bay sunset cruise a perfect seasonal pick. With the skyline glowing orange and purple, it feels like the whole city is dressed up for fall.

Top Food Spots to Savor During Your Stay in San Diego

Sun, surf, and seriously good food, that’s San Diego! Whether you’re in the mood for some iconic fish tacos, a cozy Italian dinner, or a craft beer after a busy day, this city has something for every palate.

Check out these must-try spots while you’re here!

Fish Tacos in Ocean Beach

You can’t leave San Diego without trying a fish taco,it’s basically the city’s unofficial dish. Head toSouth Beach Bar & Grillein Ocean Beach for their famous mahi tacos, crispy and fresh with a side of ocean breeze.

Little Italy in Downtown San Diego

(5 minutes from venue)

For handmade pasta, wine, and a lively piazza vibe, head to Little Italy. Favorites include Allegro for authentic pasta, Kettner Exchange for rooftop cocktails and small plates, and Born & Raised, a stylish steakhouse that doubles as a nightlife spot. For something more casual, pop into Roman Wolves for pizza or their signature Hugo Spritz.

Harry’s Coffee Shop in La Jolla

A retro diner and San Diego institution, Harry’s Coffee Shop is perfect if you’re craving a proper American breakfast. Think vinyl booths, bottomless coffee, and eggs benedict that locals swear by. It’s also La Jolla’s oldest diner, giving you a side of history with your hash browns.

John’s Market in Solana Beach

Unassuming from the outside, this neighborhood market is a burrito legend. The chile relleno burrito is a cult favorite, but the mini burritos (just a few bucks each) are the real insider tip. It’s comfort food done right, worth the short drive if you want to eat like a local.

Late-Night Bites in San Diego

Conference days don’t always end at dinner, sometimes the best convos happen long after the last keynote. Luckily, San Diego has plenty of spots that keep the kitchen open late:

• Tacos El Gordo (Gaslamp, open past midnight): Legendary for adobada tacos sliced straight off the spit. Expect a line, but it moves fast.
• Pizza on 5th, until 2 a.m.): New York style slices the size of your face. Perfect for a grab-and-go refuel before crashing.
• Hodad’s (Downtown, until midnight): Iconic San Diego burgers stacked high with fries on the side. Messy, filling, and worth it.
• Werewolf (Gaslamp, late-night menu): Fun bar vibe with hearty comfort food like nachos, wings, and late-night breakfast plates if you’re craving pancakes at 1 a.m.

Coffee & Morning Runs

If you’re up with the sun (or jet lag has you wide awake), San Diego makes it easy to start strong.

Step outside the InterContinental and you’ll hit the Embarcadero Waterfront Path, a scenic trail that hugs the bay. It’s perfect for a sunrise jog or a leisurely walk while the city wakes up. Conference prep feels a lot easier when you’ve started your day with ocean air and harbor views.

For a quick caffeine fix near the venue, swing by Better Buzz Coffee in the Gaslamp for their famous Best Drink Ever (yes, that’s really what it’s called)!

Or, if you find yourself in Little Italy, James Coffee Co. is a local favorite with a cool, industrial vibe and strong brews that’ll keep you powered through a packed agenda.

Visit Digital Web Solutions at BrightonSEO San Diego

Of course, one of the best things to do during Ahrefs Evolve is to swing by and say hi to us at Digital Web Solutions! You’ll find us at Bayview Ballroom, right in the heart of the action.

We’re beyond excited to be sponsoring Ahrefs Evolve 2025 and our booth is your one-stop shop for everything SEO, link-building, and digital PR. Think of it as a place to geek out about search, pick up a few new tricks, or even swap some SEO horror stories (we’ve all got them!).

Our international crew will be there to chat, brainstorm, and share practical link-building hacks you can actually put to use. And because we like to keep things fun, we’re also rolling out an exclusive $2,700 giveaway packed with resources to take your SEO game up a notch.

Ahrefs Evolve is going to be buzzing with opportunities to meet industry leaders, trade ideas with fellow marketers, and spark strategies you’ll take back home. So swing by DWS Booth, grab a chat with the our team, and let’s cook up some big ideas together.

See you in San Diego!

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