What to Do in San Diego at brightonSEO 2025 Conference as an Attendee

There’s something truly inspiring about connecting with a room full of people who speak your language and that’s exactly what brightonSEO San Diego 2025 promises.

Known as one of the most respected SEO conferences worldwide, it’s making waves by hosting a major edition right on the West Coast.

Imagine two days packed with expert talks, hands-on workshops, and endless hallway conversations with fellow marketers who just get it.

The energy is electric, the ideas are fresh, and by the time you leave, you’ll be buzzing with strategies to take home. And the best part? You’re experiencing it all in sunny San Diego, a city that’s as vibrant and welcoming as the SEO community itself.

About brightonSEO San Diego 2025 

So, when is all this happening? brightonSEO San Diego 2025 runs September 23–24 at the Manchester Grand Hyatt, a waterfront hotel that’s as impressive as the conference itself. For two full days, more than 4,000 marketers, SEOs, and digital pros will come together to learn, connect, and swap ideas.

The agenda is stacked. Expect 30+ speaker-led sessions and keynotes spread across multiple tracks, everything from technical SEO and site performance to content strategy, link-building, and the future of search in the age of AI.

You’ll hear from some of the industry’s most respected voices, including practitioners who share not just theory, but tactics you can put to work the moment you’re back at your desk.

The day before the main event, you can sign up for hands-on training workshops designed to sharpen specific skills, with expert-led classes on topics like schema, local SEO, and advanced analytics.

Your ticket also grants access to Hero Conf, a co-located PPC and paid social conference. That means you’ll get a full 360° view of search marketing, organic and paid in one trip.

Who will you meet at brightonSEO?

Beyond the incredible sessions, it’s the people that make BrightonSEO special. You’ll connect with a vibrant mix of professionals, including 79% U.S. attendees, along with participants from across the globe.

Expect to connect with a dynamic mix of 50% agency professionals,34% tech industry experts, and plenty of owners, CEOs, and directors, as well as freelancers and junior pros, ensuring a great mix of fresh faces and industry leaders.

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It’s a cool crowd to be around, no matter what stage of your career you’re at, you’ll find plenty of opportunities to share, learn, and network with like-minded professionals from around the globe!

Networking is a huge part of the experience, with everything from morning runs and yoga to sunset sails and even group outings to a Padres game.

It’s the kind of atmosphere where you can learn by day, bond by night, and leave with connections that last far beyond the event.

And here’s the cherry on top: many companies bring their best offers for conference attendees. Digital Web Solutions (DWS) will be at Booth #35 with an exclusive $2,700 giveaway – so be sure to swing by!

Where Should You Stay During brightonSEO San Diego 2025

Finding the right place to stay can make or break your conference experience and the good news is, San Diego has plenty of options to fit every style and budget.

Venue – Manchester Grand Hyatt

If you want the ultimate convenience, you can’t beat the Manchester Grand Hyatt, the official conference venue.

Sitting right on the San Diego Bay, this hotel offers stunning harbor views, spacious meeting rooms, and everything you’ll need within arm’s reach. You can grab a coffee, walk a few steps to your session, and be back in your room before your laptop battery even runs out.

Plus, the Hyatt is just a short stroll from the Gaslamp Quarter, giving you easy access to San Diego’s buzzing nightlife and dining scene after conference hours.

Airbnb

Prefer something a little more personal? San Diego’s Airbnb scene is strong. You’ll find everything from modern lofts downtown to cozy beach houses along the coast. Airbnbs are great if you’re traveling with colleagues, want to keep costs down by splitting a place, or simply enjoy the comfort of having your own kitchen and living space.

Here are a few neighborhoods to consider, all within a short distance from the Manchester Grand Hyatt:

Gaslamp Quarter: Just a short walk away, this vibrant area offers plenty of dining, nightlife, and entertainment options. Perfect for those who want to be in the center of the action. Explore Gaslamp Quarter Airbnbs

Little Italy: About a 5-minute drive from the Hyatt, Little Italy is known for its charming streets and delicious Italian restaurants. It’s a great blend of culture and convenience. Explore Little Italy Airbnbs

Hillcrest: A bit further out but still only a 10-minute drive, Hillcrest offers a laid-back vibe with lots of trendy cafes and unique shops. Perfect for those seeking something a little quieter. Explore Hillcrest Airbnbs

Local Hotels

Looking for something in between? San Diego has a wide range of hotels within walking distance of the venue. The Hilton San Diego Bayfront and Marriott Marquis San Diego Marina are both polished, comfortable choices with harbor views, while Hotel Indigo in the Gaslamp Quarter offers a boutique feel with a rooftop bar that’s perfect for unwinding.

Best Things To Do in San Diego Before brightonSEO 

San Diego is a perfect blend of natural beauty, vibrant culture, and hidden gems, making it an ideal city to explore before diving into the SEO action at BrightonSEO San Diego 2025. Whether you’re into relaxation, sightseeing, or staying active, there’s something for everyone.

So, let’s take a look at 10 must-visit attractions that should definitely be on your list!

Outdoors & Scenic Spots

1. La Jolla Cove

If you want to experience nature at its finest, head to La Jolla Cove. This iconic spot has some of the clearest waters in Southern California, making it ideal for snorkeling, kayaking, or simply chilling by the ocean. And if you’re lucky, you might even spot sea lions basking in the sun

2. Balboa Park

Balboa Park is a vast, lush area with beautiful gardens, museums, and trails. It offers a peaceful setting for runners, with scenic views of the park’s architecture and fountains. The paths are well-maintained and perfect for a run before or after conference sessions.

3. Coronado Island

Just a short drive from downtown,Coronado Islandoffers a charming blend of relaxation and exploration. The island features beautiful beaches, including Coronado Central Beach, and is home to the iconic Hotel del Coronado. Spend the day shopping in the quaint village or enjoying a scenic walk along the coast.

4. Sunset Cliffs Natural Park

For a breathtaking view you’ll never forget, head to Sunset Cliffs Natural Park. Just minutes from downtown, this coastal gem offers dramatic ocean vistas, rugged cliffs, and some of the best sunsets you’ll ever see. It’s the perfect spot to recharge after a long day at the conference.

Quirky & Unique Finds

5. USS Midway Museum

History lovers will be captivated by the USS Midway Museum, located aboard a retired aircraft carrier. This museum offers visitors a fascinating look at naval history and the life aboard one of the longest-serving aircraft carriers in U.S. Navy history. With its impressive collection of aircraft, you’ll walk away with a deeper appreciation of military history.

6. Fallen Star

For something truly unique, check out Fallen Star at UCSD. This unconventional art installation features a tilted house perched on the edge of a building, offering one of the most Instagram-worthy views in San Diego. It’s a great spot for those looking for something unique and a little off the beaten path.

7. Munchkin House

If you’re a fan of the whimsical, you won’t want to miss the Munchkin House in La Jolla. This fairytale-like house is rumored to have been home to Munchkin actors from The Wizard of Oz, making it a quirky, must-see attraction. It’s a perfect photo op that adds a little magic to your San Diego visit.

8. The Cave Store

This charming souvenir shop is famous for its 145-step tunnel that leads to the ocean-level Sunny Jim Sea Cave, a historic man-made cave. Visitors can pay a small fee to descend the stairs and explore the cave, which offers stunning views of the Pacific Ocean. Browse the shop’s selection of local souvenirs, including handmade jewelry, snorkel gear, and postcards, perfect for bringing home a piece of San Diego’s coastal charm.

Local Favorites & Chill Spots

9. Liberty Station

Once a naval training center, Liberty Station is now a lively cultural hub. It’s got everything from food markets to art galleries to historical landmarks. Grab a bite at Liberty Public Market, wander through the Arts District, or take a step back in time at the USS Recruit, a mock Navy ship.

10. Seaport Village

Located along the waterfront, Seaport Village is a great spot to unwind. Enjoy charming shops, live performances, and gorgeous bay views. It’s also close to popular attractions like the USS Midway Museum, so you can make it part of your day of exploration.

Top Food Spots to Savor During Your Stay in San Diego

Sun, surf, and seriously good food, that’s San Diego! Whether you’re in the mood for some iconic fish tacos, a cozy Italian dinner, or a craft beer after a busy day, this city has something for every palate.

Check out these must-try spots while you’re here!

Fish Tacos in Ocean Beach

San Diego is the birthplace of the California fish taco, and Ocean Beach (OB) is where it all started! Head to South Beach Bar & Grill for their famous Mahi fish taco. It’s crispy, fresh, and served with an ocean breeze. Trust us, this taco is a San Diego must!

Little Italy in Downtown San Diego

If you’re in the mood for Italian, Little Italy is the spot to be! Just minutes from the Gaslamp Quarter, this neighborhood is packed with delicious spots. Allegro serves up incredible homemade pasta in a cozy atmosphere. For rooftop vibes and cocktails, Kettner Exchange has you covered. And if you’re just here for a drink, Roman Wolves has a Hugo Spritz that tastes like vacation in a glass. Cin cin!

Harry’s Coffee Shop in La Jolla

Harry’s Coffee Shop is La Jolla’s oldest diner and a total time warp. Think vinyl booths, bottomless coffee, and breakfast all day. Their eggs benedict? Absolute perfection…creamy hollandaise, poached eggs, crispy hash browns. Plus, you can indulge any time because breakfast is served all day. A true San Diego classic.

John’s Market in Solana Beach

This hidden gem in Solana Beach looks like your typical corner store, but the food? Next level. Their chile relleno burrito is a game-changer, but the real steal are the mini burritos (just $2.75!) filled with refried beans, machaca, or chorizo. Pure comfort food!

Nightlife & Entertainment

After-conference hours are prime for unwinding and networking, and San Diego’s nightlife has something for everyone.

Gaslamp Quarter is right next to the Manchester Grand Hyatt, just a few blocks away. This historic district is home to a mix of modern restaurants, lively bars, and nightclubs. After a busy day at the conference, take a walk through the Gaslamp Quarter for dinner, drinks, and some evening entertainment.

For a more laid-back vibe, North Park (about a 10-15 minute drive) is filled with indie breweries, record stores, and craft cocktail bars. It’s the spot for a quirky, low-key evening.

Hop on a Mission Bay night cruise for a relaxed boat ride with stunning bay views, an ideal way to unwind and enjoy the evening.

Hiking & Outdoor Adventures

For those looking to stay active, San Diego has numerous hiking spots that provide breathtaking views.

San Diego is packed with exciting things to do, and with so much to offer, you’ll never be short of options to fill your time before BrightonSEO 2025.

So, get ready to explore, and let’s make the most of your time in this amazing city!

Visit Digital Web Solutions at BrightonSEO San Diego

We’re pumped to be a sponsor of BrightonSEO San Diego 2025, and we want you to swing by Booth #35! Think of it as your one-stop-shop for all things SEO, link-building, and digital PR. Our team at Digital Web Solutions (DWS) is ready to chat, share, and maybe even swap a few SEO strategies.

Our international team is ready to chat, brainstorm, and maybe even share a few of our favorite link-building hacks that will help you level up your game. And because we’re all about good vibes and giveaways, don’t miss your chance to snag our $2,700 giveaway!

BrightonSEO is buzzing with networking opportunities…you’ll meet industry leaders, swap ideas with fellow marketers, and uncover fresh strategies to take back home. So mark your calendars, swing by, connect, and let’s spark some new ideas together.

See you soon!

Frequently Asked Questions

Explore a wide range of networking events and activities designed to enhance your conference experience. From happy hours to sunset sails, there's something for everyone.

Absolutely! Tickets are still available, but hurry...prices go up on September 10. Here's a quick rundown of the options:

  • Free Single Day Ticket: Access for one day (either September 23 or 24). Note: Applications are closed, but you can join the waiting list for unclaimed tickets.

  • Friend Ticket: Two full days of brightonSEO and Hero Conf. Tickets price: $720.

  • BFF Ticket: All the Friend perks, plus exclusive extras like a VIP lunch and reserved seating. Tickets price: $1,330.

  • Training Ticket: Includes a full-day specialist training workshop on September 22, plus both conference days. Tickets price: $1,665.

Group Discounts: Bringing the team? Discounts apply when booking 4 or more tickets. Reach out to  [email protected] for more details.