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Call Us
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Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Boost In Organic Traffic
Increase In Referring Domains
Growth In Top 3 Keyword Rankings
NOTE - To honor the confidentiality agreement, we refer to the featured client as "XXXX" in this case study. Our partnership with the client is bound by a Non-Disclosure Agreement (NDA) preventing the disclosure of their identity.
XXXX, a custom embroidery eCommerce brand, had built a reputation for quality and service but struggled to convert that excellence into search visibility. Despite strong on-site content, their organic traffic stalled at 23,000 monthly visitors, well below industry competitors. The culprit? A weak backlink profile, lack of off-page authority, and poor visibility for high-intent keywords.
After a detailed audit, we identified three critical issues throttling their SEO growth:
When the client reached out to us, they had the clarity of what they wanted from us. Even though they were an established player in the embroidery space, they faced trouble ranking their product and blog pages higher in the search results. The lack of organic visibility for high-intent keywords was costing them thousands of potential customers every month.
The core issues that needed to be addressed were as follows:
With only 23,000 monthly organic visitors, XXXX lagged far behind its closest competitors in terms of traffic and keyword reach. Although the brand offered superior embroidered apparel and service, its poor search visibility left thousands of potential customers untapped.
The client’s backlink profile lacked both volume and relevance
This created a trust gap in the eyes of search engines, making it difficult for the client to rank for competitive queries even with well-optimized content in place.
While the brand’s site housed quality content, it lacked visibility and engagement:
These obstacles were holding back a strong brand from digital growth, and the solution required a targeted SEO strategy focused on high-quality outreach, relevance, and authority building.
To overcome visibility gaps and organic stagnation, XXXX partnered with DWS to implement a precision-driven link building strategy focused on guest posting. The goal was clear: boost domain authority, improve keyword rankings, and drive qualified traffic to both product and blog pages all within 90 days.
Our strategy was designed around four pillars:
Backlink Audit and Gap Analysis
Before initiating any outreach, we performed a comprehensive audit of the client’s backlink profile and compared it against the top-ranking competitors in the embroidery and custom apparel space.
Key Actions:
The audit revealed that most competitor sites were earning links from high-DR, niche-relevant blogs, something XXXX was missing entirely.
Targeted Guest Posting on Niche-Relevant Sites
Guest posting formed the backbone of our outreach strategy. We prioritized real blogs with editorial integrity and a strong topical match to embroidery, sewing, crafts, and small business.
Key Actions:
This helped drive consistent, sustainable backlink growth without triggering red flags for link manipulation or spam.
Smart Anchor Text Distribution
Using a balanced anchor strategy, we improved keyword relevance while maintaining a natural link profile.
Key Actions:
This ensured we could signal authority for high-intent search terms while avoiding over-optimization.
We didn’t just build links, we created value for publishers. Every guest post was written to inform, inspire, and engage readers in the embroidery and DIY space.
Key Content Themes
Execution Highlights:
23K monthly visitors with low keyword reach
132 referring domains with low authority and minimal relevance
627 keywords ranking in top 3 positions
No structured outreach system in place
Irrelevant or weak backlinks from outdated sources
35K monthly visitors (+52% growth in just 3 months)
579 referring domains (+338% growth from trusted niche sites)
902 top 3 keyword rankings (+43% visibility lift)
80 dofollow guest post backlinks across niche blogs
Editorial links from DR 40+ publishers in embroidery DIY and small business
Through a data-led strategy and precision outreach, DWS helped transform the client’s organic performance across traffic, rankings, and authority. Here’s what made the difference:
Our guest posting campaign delivered a 52% increase in monthly organic traffic growing from 23,000 to 35,000 monthly visitors. The steady upward trend reflects both improved rankings and better-qualified traffic from high-intent search terms.
The number of keywords ranking in the top 3 positions rose from 627 to 902, marking a 43% increase in high-visibility placements. This included a strong mix of commercial, transactional, and informational queries.
In parallel, the client’s referring domains jumped from 132 to 579 a 338% increase, powered by 80 editorial links placed on niche-relevant, DR 40+ websites.
Within just 90 days, the brand moved from trailing behind competitors to ranking head-to-head for high-converting embroidery terms. This improved visibility across all stages of the buyer journey without relying on paid ads or short-term hacks.
The success of this campaign proves that when guest posting is executed with precision backed by competitive analysis, smart anchor distribution, and niche-relevant content it can dramatically shift organic performance in a short timeframe.
As the client continues to build on this scalable framework, it is well-positioned to further expand its market reach and close the visibility gap with top competitors.