The Future of SEO? Adam Nichani Says It's All About AI

In Conversation with Adam Nichani

In this episode, we sit down with Adam Nichani, Director at Grownomics and all-around digital marketing wiz. We talk about how he went from suddenly losing his job to building a thriving SEO agency right in the middle of the pandemic. He shares the behind-the-scenes of how he scaled from zero, his early client wins, and what makes his agency different (spoiler: it’s all about content + community!).

We also dive into how AI is changing SEO as we know it, from GEO (Generative Engine Optimization) to tools, to how platforms like Uber Eats and Instagram are becoming part of search results.

If you’re a marketer, business owner, or someone curious about how to stay relevant in this fast-changing digital space, this convo is packed with golden nuggets. Plus, we even get into Adam’s personal journey and his love for food and photography (yep, he owns a restaurant too!).

TAKEAWAYS:

01

Grownomics uses content-first SEO over just technical fixes.

02

The agency launched during COVID, adapting fast.

03

Adam values community support for small businesses.

04

AI is reshaping how digital marketing works.

05

Podcasts boost both brand and personal exposure.

06

Grownomics helps small businesses with tailored strategies.

07

They uniquely optimize platforms like Uber Eats.

08

Adam’s story shows resilience and adaptability.

09

He believes consistency is key to podcast growth.

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