Tariffs Are Changing E-Commerce Forever

In Conversation with Andrew Maff

In this episode of E-coffee with Experts, we chat with Andrew Maff, Founder of Blue Tuskr, keeps it real about what’s actually happening in e-commerce as we head into Q4 2025.

From rising tariffs to inflation and changing buyer habits, Andrew breaks down why just focusing on big Q4 sales isn’t enough anymore. He shares smart ways to boost revenue like creative bundling, brand collabs, and retention strategies that actually work.

You’ll also hear why treating Amazon, your website, and other channels like separate businesses is holding you back. Andrew dives into how to think more like a traditional marketer, build long-term trust, and get your brand picked up by AI tools and LLMs without gaming the system.

If you’re running an e-com brand, agency, or just trying to stay ahead, this one’s packed with straight-up value.

TAKEAWAYS:

01

Tariffs are significantly impacting e-commerce strategies.

02

Brands need to be more creative with their marketing approaches.

03

Customer retention is crucial for long-term success.

04

Agencies should prioritize transparency with clients.

05

Holistic marketing strategies are essential for understanding overall performance.

06

Experiential marketing can enhance brand visibility.

07

Partnerships with other agencies can expand service offerings.

08

Review generation is vital for maintaining a positive brand image.

09

Content strategies must evolve to remain effective in a changing landscape.

10

Planning for Q1 is as important as Q4 strategies.

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