Don’t Waste Time on Websites! This SEO Strategy Beats Google’s AI

In Conversation with Andrew Shotland

In this episode of E-Coffee with Experts, our host Ranmay chats with Andrew Shotland, CEO of Local SEO Guide, about the evolution of SEO, the rise of AI in search, and what businesses need to do to stay visible.

Andrew shares how he went from building one of the fastest-growing websites to losing all its traffic overnight, and how that experience shaped his SEO career.

He dives into the major mistake most franchise brands still make, how AI Overviews are replacing local packs, and why getting brand mentions on Reddit and forums is now critical for ranking.

Andrew also explains why websites alone aren’t enough anymore, and how smart digital PR can boost visibility in both search and AI.

This episode is a must-watch for SEOs, marketers, and anyone navigating the new search landscape.

TAKEAWAYS:

01

Local SEO Guide specializes in both single and multi-location SEO.

02

Franchise brands often struggle with managing multiple websites.

03

Consolidating franchise websites can lead to better SEO outcomes.

04

AI is reshaping local search visibility and SEO strategies.

05

Digital PR can enhance brand mentions and improve SEO rankings.

06

Community engagement is crucial for modern SEO success.

07

AI overviews are replacing traditional local packs in search results.

08

SEO is evolving rapidly due to AI advancements.

09

Building a subreddit for local SEO discussions can foster community and knowledge sharing.

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