Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Ranmay chats with, Andy Groller, CEO at Dragon360, breaks down the strategic decisions that transformed Dragon360 from a small PPC shop into a high-retention, high-impact B2B digital advertising agency.
With 17+ years in the industry, Andy shares how niching into B2B SaaS, tech, and professional services helped the agency scale sustainably while delivering deeper value to clients.
Andy explains why most paid media programs fail, not because of creative, but because of poor audience strategy. He outlines his diagnostic process for fixing underperforming campaigns, how to segment buyers without over-segmentation, and how to align messaging with true decision-makers and champions.
We also dive into AI’s impact on B2B buyer research, the continued importance of emotional human-led marketing, agency culture as a driver of retention, and why authentic relationships outperform traditional account management structures.
Whether you’re a founder, marketer, or agency leader, this conversation is packed with insights on paid media strategy, positioning, differentiation, and building a B2B agency clients stay with for years.
The agency shifted focus to B2B, particularly in SaaS and tech.
Client retention is built on trust and personal relationships.
Cultural systems within the agency foster loyalty and collaboration.
AI should enhance human creativity, not replace it.
Understanding audience segmentation is crucial for effective marketing.
Over-segmentation can dilute marketing efforts.
Passion and differentiation are key for entrepreneurial success.
Building emotional connections with clients is essential.
Continuous adaptation to market changes is necessary for growth.
