Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Ranmay sits down with Andy Headington, CEO at Adido, to break down what really drives growth for travel brands today. With over 20 years in SEO, paid search, and digital strategy, Andy shares practical lessons from building and scaling a specialist travel marketing agency.
The conversation covers how travel brands actually win bookings in 2025 and beyond, why many companies overspend on Google Ads, and how missing data, especially phone call tracking, leads to wasted marketing budgets. Andy explains why better attribution, CRM integration, and understanding customer journeys matter more than chasing clicks.
You’ll also hear Andy’s honest take on AI and search, what will change in SEO and PPC by 2026, and why strong, human-written content is becoming even more important in an AI-driven search landscape. He shares common content and tracking mistakes, plus real-world examples where poor data decisions cost brands thousands.
This episode is ideal for founders, CMOs, marketing leaders, and agencies working in travel, hospitality, or service-based businesses who want clearer reporting, smarter ad spend, and sustainable growth.
The travel industry has shifted towards social media for inspiration.
Data analysis is crucial for understanding customer behavior.
Many travel brands still rely heavily on Google Ads for bookings.
Email marketing is often overlooked but can be more cost-effective.
AI will influence travel marketing, but changes will be gradual.
Content quality is essential for effective SEO strategies.
Phone attribution is a significant gap in CRM data for travel brands.
Public speaking can enhance trust and relationships in travel marketing.
Curiosity and data analysis are key for aspiring marketers.
