Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of eCoffee with Experts, Austin Willman sits down with Angelica Nwandu, CEO/ Founder at The Shade Room Media Company, to unpack how media, culture, and trust are evolving in a post-AI, social-first world.
Angie shares how launching The Shade Room during a major media disruption shaped her mindset as a founder and why every new wave of change presents opportunity for leaders who stay adaptable.
From AI-generated news and declining trust in traditional media to the rise of streamers, TikTok creators, and niche communities, this conversation dives deep into the future of media and marketing.
You’ll hear how The Shade Room uses social listening to build one of the most loyal online communities, why brand perception now matters more than impressions, and how authenticity is becoming the biggest differentiator as AI content floods the internet.
Angie also explains what she looks for when hiring, how intuition and psychology drive virality, and why niche communities outperform mass audiences.
This episode is a must-watch for founders, marketers, media executives, and creators navigating AI, content strategy, digital PR, and modern brand building.
Angie Nwandu emphasizes the importance of adaptability in media.
Disruption in media can create opportunities for growth.
Engagement metrics are crucial for understanding audience interaction.
Brand perception is increasingly important in a crowded media landscape.
Social listening helps in understanding audience needs and preferences.
Niche communities can drive higher engagement than larger audiences.
Hiring should focus on personality and cultural understanding.
AI is reshaping the media landscape, but authenticity remains key.
Micro-influencers can be more effective than larger influencers.
Building a strong community enhances brand loyalty and trust.
