In this episode of E-Coffee with Experts, Victor Coupé chats with Anna Parkhomenko, Copywriter at MotoPress about what it really takes to grow WordPress plugins today.
Anna breaks down how her team uses smart SEO content, like customer stories and product comparisons, to build trust without relying on paid ads. She talks about ditching lifetime licenses, why design matters more than most devs admit, and how they’re staying ahead in a crowded plugin market.
You’ll also hear how they’re experimenting with AI (the right way), why guest posting is dead, and how their internal “GROWS” meetings help turn messy ideas into real results.
If you’re in SEO, product marketing, or building anything in the WordPress space, this one’s packed with actionable stuff you can actually use.
Anna's journey into WordPress began in customer support.
Differentiating MotoPress involves focusing on the booking family of plugins.
Customer stories enhance authenticity and engagement.
Marketing requires a multifaceted approach.
Growth experiments foster innovation and improvement.
Pricing models in WordPress often undervalue products.
WordPress offers flexibility for growth and expansion.
AI integration is a focus for future developments at MotoPress.
Authentic content is prioritized over AI-generated content.