Why Most Google Ads Campaigns Fail

In Conversation with Anthony (Tec Tony) Lloyd

In this episode of E-Coffee with Experts, host Ranmay Rath sits down with Anthony (Tec Tony) Lloyd, Company Owner at Pathfinder Digital Marketing, for a no-fluff chat on the biggest mistakes small business owners make with Google Ads, SEO, and hiring the wrong experts.

Tony shares his journey from hustling Hot Wheels and hacking school servers to building a digital agency with clients across 14 countries. He unpacks why cheap SEO and PPC deals often lead to being blacklisted by Google and how ignoring Google My Business (now Google Business Profile) could be costing you serious money.

We also dive into the AI buzz, what’s real, what’s overhyped, and how to use it without losing focus on what still drives most traffic: Google Search.

If you’re a founder, marketer, or just trying to avoid costly mistakes, this episode is full of practical tips, hard truths, and straight-up advice to help you win online.

TAKEAWAYS:

01

Hustling in school set the foundation for his business acumen.

02

Small businesses often fall victim to scams in digital marketing.

03

Maintaining a Google My Business listing is crucial for visibility.

04

AI is a powerful tool, but businesses must be cautious of scams.

05

DIY digital marketing can be effective with the right knowledge.

06

Google search remains dominant despite the rise of AI.

07

Understanding analytics is key to maximizing marketing efforts.

08

Building a personal brand is essential in the digital age.

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