Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Ranmay chats with Arthur Cotton, Founder and CEO at Cassiopea, reveals how he built his digital agency Cassiopeia during the challenges of 2020 and scaled it using SEO, digital marketplaces, strong partnerships, and smart client qualification.
Arthur breaks down his three-part SEO and AI-readiness audit checklist, covering website technology, content quality, authority building, performance optimisation, and how agencies should prepare for AI-driven search in 2026.
He also shares insights on the French-Canadian SEO landscape, what makes a high-quality client, how to filter out bad fits, and the marketing channels that consistently generate warm leads for his agency.
If you’re a founder, agency owner, SEO strategist, digital marketer, or leader, this episode delivers practical steps for improving digital presence, building trust with clients, and navigating the evolving AI-powered search ecosystem.
Initial challenges included finding trustworthy collaborators.
Referrals and SEO were key to acquiring clients.
A qualified client is defined by their website technology and goals.
Investing in SEO and email marketing is crucial for agency growth.
An SEO checklist includes website technology, content relevance, and authority.
The French market presents unique challenges compared to the English market.
Content must be relevant and user-focused for effective SEO.
Building strong client relationships is essential for agency success.
Arthur emphasizes the importance of helping clients become autonomous.
