Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Victor chats with Ashley Hainsworth, Director of Bed Kingdom.
He basically took a £400 side gig and blew it up into Bed Kingdom, this huge company that ships over 1,500 different products!
Ash spills the beans on how just one late-night phone order sparked the whole thing, why ditching sales calls actually stopped a ton of fraud, and how writing really clear product descriptions helps people trust buying expensive stuff.
He also breaks down their marketing secrets: Google Ads, SEO for hot search terms like “bunk bed,” cool social media ads, and even doing TV spots without breaking the bank.
You’ll hear about their trick at checkout that boosts how much people spend by a whopping 78% by adding on mattresses, pillows, and more.
Starting with only 400 pounds led to success.
Telephone orders are no longer accepted due to fraud risks.
78% of consumers engage in upselling themselves.
Customer lifetime value is a significant challenge in the industry.
Marketplaces are becoming dominant in furniture sales.
The consumer journey will become increasingly personalized.
Expansion into the UAE market is a key focus.
Logistics in the UAE allow for same-day delivery.
Investing in technology like AI and AR is crucial for future growth.
