Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-coffee with Experts, we sit down with Barbara O. Stephenson, CEO, Owner and Agency Principal of 300FeetOut, to explore her incredible journey from operations lead to agency owner.
Barbara shares what it really takes to scale a creative agency, from buying out the business, acquiring a dev shop, and navigating California’s tricky hiring laws, to managing finances, compliance, and branding in the AI era.
She breaks down common branding mistakes, explains the difference between branding and marketing, and reveals why SEO fundamentals still matter in today’s AI-powered search landscape. Plus, hear the personal story behind her favorite client win, and the powerful mindset shift that helped her grow as a CEO.
Whether you’re an agency owner, marketer, or entrepreneur, this episode is packed with lessons on leadership, risk-taking, and building an agency that lasts.
Acknowledging what you don't know is crucial for success.
Building a strong team is essential for agency growth.
California's employment laws can complicate hiring.
Branding and marketing serve different purposes.
AI is reshaping the landscape of branding and marketing.
Trademarking is vital in the age of AI.
Brand loyalty is built on genuine relationships.
Taking risks is part of being a successful CEO.
Personal growth often comes from stepping out of comfort zones.
