Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Ranmay chats with Ben Wood, Performance Marketing Director & Partner at Hallam, to unpack what truly drives agency growth in today’s AI-driven landscape.
Ben shares insights from his 15-year journey scaling Hallam into a multi-million-pound international agency, the role thought leadership plays in winning both technical and economic buyers, and why having a strong point of view matters more than ever in a world flooded with generic AI content.
Ben dives deep into the real impact of AI on search—shrinking organic visibility, rising CPCs, and the increasing need for brands to diversify beyond Google. He breaks down how enterprise B2B clients should track pipeline contribution instead of surface metrics, why CRM-to-ad-platform integration is now essential, and how first-party data and contextual targeting remain massively underutilized advantages.
Ben also explains what it takes to grow internationally through proper localization, in-market nuances, and centralised strategy.
If you’re a founder, marketer, or agency leader looking for actionable insights on paid search, international expansion, measurement, and sustainable agency growth, this conversation is packed with takeaways you can use immediately.
If you want to get your brand out there, don't blend into the noise.
Identify what your audience truly wants.
Find the gap in the market that your competitors are missing.
Your unique value proposition is key to standing out.
Understanding your competitors is crucial for differentiation.
Engage with your audience to discover their needs.
Don't just follow trends; create your own path.
Focus on what makes you different from others.
Effective branding requires a clear understanding of your niche.
Position yourself as an expert by offering unique insights.
