In this episode of E-Coffee with Experts, host Ranmay chats with Brent Bowen, Owner of Sparkcade Marketing, about his wild ride from the Fortune 500 world to launching Sparkcade Marketing, a boutique firm that actually fires clients (yep, you read that right).
They dive deep into why storytelling is the strategy most marketers are missing, how podcasts drive real B2B results, and why SEO is shifting fast with AI, video, and social playing a bigger role than ever. Brent also shares why audio podcasts aren’t dead, and how smart marketers are using them for leads, not just likes.
Whether you’re in SEO, brand strategy, or just tired of cookie-cutter marketing advice, this convo brings refreshing, real-world insights you can use right now.
He emphasizes the importance of choosing the right clients and projects.
Storytelling is a key differentiator in marketing strategies.
Podcasting can significantly boost personal branding and lead generation.
The future of search is being reshaped by AI and automation.
SEO is evolving to include social media and other citation sources.
Understanding the consumer journey is crucial for effective marketing.
Brent advocates for a human-first approach in marketing.
The convergence of audio and video is changing content consumption.
Personal branding through podcasting requires clear objectives.