Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, or host Austin Willman chats with Brian Ferritto, Partner and Digital Marketing Director at 42Connect, a Cleveland-based agency that’s grown from a small web design shop into a full-service digital marketing firm.
Brian shares how his background in art and wrestling shaped his approach to business, and how hitting a breaking point with team turnover pushed him to adopt EOS, a system that completely changed how they operate and grow.
They dig into the smart acquisition that helped 42Connect scale faster, why so many SEO campaigns miss the mark, and how foundational link building is still making a real impact in 2025. Brian also breaks down the shift toward AI and what “search everywhere” really means for agencies and brands today.
If you run an agency, handle SEO, or are thinking about growing through acquisition, this episode is packed with hard-won lessons, real stories, and solid advice.
Understanding failure as a learning opportunity is crucial in business.
The culture at 42Connect emphasizes overcoming adversity and continuous learning.
Implementing EOS helped improve transparency and direction within the team.
Acquiring B.O.V.E. was a strategic move to accelerate growth.
SEO and PPC are the primary services offered by 42Connect.
Clients often focus on vanity metrics like ranking number one for keywords.
Foundational SEO work is essential for long-term success.
Link building has proven to be effective for client results.
