The SEO Mistake That’s Killing Small Banks (And How to Fix It)

In Conversation with Brian Reilly

In this episode of E-Coffee with Experts, our host Ranmay Rath chats with Brian Reilly, Managing Partner of BankBound, about how banks can actually grow using SEO and online marketing.

Brian spills how focusing just on banks helped him big time. He also points out that banks are still stuck on old-school marketing, which is a big fail.

They get into the whole SEO vs. paid ads thing, and Brian explains why local SEO is like hidden treasure for banks nearby. He drops gems on tracking what really matters and keeping customers happy.

Plus, Brian shares how his team uses AI smarts for ideas and research but still keeps human brains in charge. It’s a cool way to make content that works.

If you’re in marketing or leading a business, especially in a strict industry, this chat is loaded with tips on owning your space, building trust, and growing online in 2025. Don’t miss it!

TAKEAWAYS:

01

Bank Bound focuses on helping banks grow through inbound marketing.

02

Starting an agency requires a deep understanding of a specific vertical.

03

Marketing for banks is more conservative due to regulatory challenges.

04

Many local banks still rely on traditional marketing channels.

05

Connecting digital marketing efforts to business objectives is critical.

06

SEO offers unique advantages for banks with a local footprint.

07

Creating localized content helps smaller banks compete with larger institutions.

08

AI can enhance content creation when combined with human expertise.

09

Relevance and engagement are key to retaining digital-first customers.

Bruce Clay Call to Action image

    Name*

    Email*

    Phone Number*

    Website URL


    Want to be featured on the next episode of E-coffee with experts? Fill out the form for a chance to shine!
    Get in Touch
    close slider