Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Austin sits down with Cai Simpson, Managing Director at Victory Digital, to explore the fast-changing world of SEO, AI search, and the rise of generative overviews.
Cai reveals how he built Matrona, a new tool designed to track AI citations, find hidden keyword opportunities, and show how brands appear inside conversational search results.
He also shares why human-created, unique content continues to outperform AI-generated text, how agencies can stay competitive, and what metrics businesses should truly focus on in a post-AI SERP landscape.
This episode breaks down SEO fundamentals, practical tactics, and real-world insights that founders, marketers, and agency leaders can apply right away.
If you are a founder, marketer, or agency leader looking to understand how AI is reshaping search, and how to stay ahead, this episode is a must-watch.
SEO is not dead; it's evolving with new technologies.
Focusing on the fundamentals of SEO is crucial for success.
Backlinking remains a vital component of SEO strategy.
AI is rapidly changing the landscape of digital marketing.
Unique and original content is essential for visibility.
Networking and building relationships are key for agency growth.
Marketers should not rely solely on organic traffic.
Continuous learning and adaptation are necessary in marketing.
Understanding AI's impact on SEO is important for future strategies.
Diversifying marketing strategies can lead to better results.
