Why Marketing Never Stays the Same

In Conversation with Chad De Lisle

In this episode of E-Coffee with Experts, Chad De Lisle, Wizard & VP of Marketing at Disruptive Advertising, reflects on the evolution of marketing since 2007, highlighting key trends and lessons learned along the way.

From the increasing importance of AI in marketing to the rise of short-form video, Chad shares how marketing strategies have shifted to focus more on data-driven decisions, content quality, and connecting metrics to business outcomes.

He discusses the crucial role of ownership and accountability in client relationships and emphasizes the need for continuous learning and experimentation within teams.

If you’re looking to elevate your marketing strategies, understand the human side of client relationships, or embrace the evolving role of AI in your campaigns, this episode is packed with valuable insights for marketers, agency owners, and business leaders.

TAKEAWAYS:

01

Marketing has evolved significantly since 2007, with a shift towards more ethical practices.

02

Ownership and accountability are crucial in marketing; never promise results you can't deliver.

03

Data-driven decisions are essential for effective marketing strategies.

04

Short form video content is becoming increasingly relevant in today's marketing landscape.

05

Quality content remains a key factor in successful marketing campaigns.

06

Understanding the human element in client relationships can enhance marketing effectiveness.

07

AI can be a powerful tool, but it must be used thoughtfully to maintain content quality.

08

Creating a culture of experimentation allows teams to learn and grow from their mistakes.

09

Connecting marketing metrics to business outcomes helps demonstrate value to clients.

10

Storytelling is a vital skill in marketing, enhancing engagement and connection.

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