Digital PR or Guest Posts? Charlie Clark Breaks Down Link Building

In this episode of E-Coffee with Experts, Ranmay chats with Charlie Clark, CEO at Minty Digital, about what it really takes to run a successful SEO agency without burning out or just chasing big team numbers.

Charlie talks about starting Minty Digital in Barcelona, growing it in London, and why he keeps his agency lean and focused on profit. He shares his take on SEO vs PPC, how he mixes guest posts with digital PR, and why being featured in places like Forbes or CNN does more than just give you a backlink, it builds real brand trust and even helps with AI-driven search.

We also cover the biggest mistakes brands make with international SEO, why proper localization beats quick translations, and how AI is best used to save time on boring tasks. Charlie even tells the story of a small client who, thanks to years of solid SEO, was able to sell his business and retire.

If you’re into SEO, running an agency, or just want smarter marketing strategies, this episode is full of practical tips, real experiences, and lessons you can use right away.