Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-coffee with Experts, our host Ranmay chats with Charlie Marchant, Chief Executive Officer of Exposure Ninja. She shares her journey from content writer to CEO, the mindset that helped her rise, and what truly separates great agencies from average ones.
We dive deep into the evolving world of SEO, especially the shift to Generative Engine Optimization (GEO), and how AI is forcing marketers to rethink everything, from content strategy to client collaboration.
Charlie reveals how her agency has adapted workflows, maintained human expertise, and continues delivering results in a rapidly changing search landscape.
Whether you’re a strategist, agency leader, or SEO enthusiast, this episode is packed with insights on thriving in the AI-powered future of search. Plus, hear her favorite client story, her rapid-fire takes, and what she’s unlearning to stay ahead. A must-watch for anyone in digital marketing!
Believing in oneself is crucial for career advancement.
Surrounding oneself with supportive people fosters growth.
Transitioning from COO to CEO involves a shift in focus.
AI search requires a different approach than traditional SEO.
Smaller businesses often prioritize immediate ROI in marketing.
Enterprise clients focus on specific projects rather than immediate returns.
AI integration in marketing enhances data analysis but doesn't replace human roles.
Collaboration with clients leads to more successful marketing strategies.
Long-term partnerships with clients yield better results.
Passion for work can drive career success.
