Chelsea Hopper: Amazon vs Shopify Mistakes Costing CBD Brands Millions Today

In Conversation with Chelsea Hopper

In this episode of E-Coffee with Experts, we sit down with Chelsea Hopper, Ecommerce Manager at CBD Guru and Director at Apex Digital Media, to chat about what it really takes to grow a CBD brand when paid ads are off the table.

Chelsea shares how she’s getting around marketing restrictions using smart affiliate strategies, the SEO moves that actually work in a super competitive space, and why so many brands mess up the Amazon vs Shopify game.

We also get into the UX mistakes that quietly kill sales, plus how to build real trust with your audience, especially when you’re selling a product people are still unsure about.

If you’re a founder, marketer, or eCommerce pro trying to figure out SEO, link building, or how to stand out in a tough market, this one’s packed with real-world tips you can actually use.

TAKEAWAYS:

01

Promoting CBD products is challenging due to regulations.

02

Branding is crucial for attracting customers to CBD products.

03

Affiliate marketing is a key strategy for CBD brands.

04

SEO for CBD products can take longer to yield results.

05

User experience directly impacts customer retention and sales.

06

Legal compliance in UX is essential to avoid fines.

07

Understanding the target market is vital for effective marketing.

08

Different platforms require tailored content strategies.

09

Building brand trust is important for e-commerce success.

10

Future-proofing e-commerce involves researching stable markets like elderly care and baby products.

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