Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Austin chats with Chelsea Perino, Managing Director, Global Marketing & Communictaions at The Executive Centre, breaks down how high-end flexible workspaces attract multinational tenants, build community, and use AI to free creative time for strategic work.
Chelsea explains her “think global, act local” approach to campaigns across 15 regions, the product mix (private offices, coworking, meeting rooms, events), and why visual storytelling and hospitality are essential to premium positioning.
You’ll learn actionable tactics for: targeting C-suite decision makers, localizing channel strategy (WeChat, Naver, Little Red Book), designing campaigns by occupancy and seasonality, and using AI responsibly for drafts, translations and ideation, with quality checks to protect brand integrity.
If you’re a founder, marketer or real estate leader scaling a premium brand, Chelsea’s examples show how to convert experiences into revenue and community.
Hong Kong is a unique city that serves as a super connector.
The flexible workspace industry has evolved significantly post-COVID.
Marketing strategies must be tailored to target multinational organizations.
Building community in a hybrid work environment is a challenge for many organizations.
AI can automate mundane tasks, freeing up time for creativity and innovation.
The definition of hybrid work varies from person to person.
Soft skills will become increasingly important in the future job market.
Embracing uncertainty and asking questions is crucial for growth.
Visual representation of workspace is key to attracting clients.
Understanding local markets is essential for effective marketing.
