Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E Coffee with Experts, our host Austin chats with Chris Fink, COO & Partner Founder at The Med Spa Agency, about how SEO has evolved in the age of AI, and what actually drives results today.
Chris reveals the SEO fundamentals that still work, why trust signals are more important than ever, and how local businesses like Med Spas can dominate in a world shifting toward AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
Chris unpacks the key KPIs agencies should be focused on beyond just impressions or traffic, highlighting metrics that tie directly to revenue, retention, and ROI. He also shares powerful insights on optimizing content, onboarding clients with transparency, and setting expectations early to build long-term partnerships.
Whether you’re an SEO manager, business owner, or agency leader, this episode offers tactical advice on making your marketing accountable and profitable.
Sales and average revenue are key metrics in SEO.
Retention and rebooking are crucial for service-based businesses.
Trust indicators like testimonials and visuals are vital for MedSpas.
Content should answer customer questions quickly and effectively.
Agencies provide specialized skills that are hard to find in-house.
Accountability is essential for successful client relationships.
Feedback loops help refine marketing strategies.
Onboarding processes should set clear expectations.
SEO fundamentals like backlinks and schema are still important.
Agencies can offer cost-effective solutions for businesses.
