How One AI Tool Changed His Entire SEO Strategy

In this episode of E-Coffee with Experts, our host Ranmay chats with Chris Turnbull, Director of Catalyst Creative Marketing, about his journey from freelancer to agency owner and what it takes to scale a modern SEO agency in today’s AI-powered world.

Chris shares how COVID unexpectedly gave him the space to build Catalyst from scratch, and how he turned that pause into real momentum. He breaks down why local businesses still struggle with SEO, including one overlooked factor that kills trust (hint: it’s your Google reviews).

You’ll also hear why Chris believes social media isn’t the fastest way to grow, and how simplifying communication, across multiple channels and campaigns, is the key to higher ROI. He gets real about the impact of AI, which tools he actually uses, and why human strategy still wins when it comes to storytelling and conversion.

If you’re a founder, marketer, or leader looking to scale smarter, this one’s for you.