How This Founder Scaled an Agency Using AI and Content

In Conversation with Ciaran Connolly

In this episode of E-Coffee with Experts, our host Ranmay chats with Ciaran Connolly, Founder of ProfileTree, reveals how he grew his digital agency from a small operation into an award-winning content and SEO powerhouse.

Ciaran breaks down the exact strategies behind building 3,500+ articles, thousands of videos, and a multi-channel content machine—plus why most agencies struggle with differentiation in 2025.

He shares the impact of AI on content creation, why informational content is now a commodity, and how SMEs must rethink their SEO priorities as AI overviews and LLM-powered search reduce organic visibility.

He also talks about digital PR, topical authority, schema, accessibility signals, and how his agency integrates video to drive reach, rankings, and conversions.

You’ll learn why 60% of marketing roles may disappear by 2028, the non-negotiable skills modern marketers must develop, and real client case studies, including how one manufacturing company increased revenue by 25% using SEO, video, and AI-supported strategy.

TAKEAWAYS:

01

A lot of agencies sell a service or a solution.

02

They may not walk the walk or preach what they sell.

03

Paid ad agencies should run their own ads.

04

Content SEO is crucial for visibility.

05

Video production agencies need a strong YouTube presence.

06

Authenticity builds trust with clients.

07

Demonstrating capabilities is key to agency success.

08

Agencies should practice what they preach.

09

Self-promotion through effective strategies is essential.

10

Clients look for proven results in agency services.

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