In this episode of E-coffee with Experts, Cori Shirk, Director of SEO at Seer Interactive, sits down with Austin Willman to reveal how AI, search behavior, and content strategy are evolving, and why traditional traffic-focused SEO is no longer enough.
Cori shares what it takes to win in 2025 and beyond: visibility over vanity metrics, clarity over complexity, and a deep understanding of how users actually search in a world shaped by ChatGPT and LLMs.
She dives into real data, SEO culture, leadership insights, and the surprising role your website footer plays in AI-driven rankings. Whether you’re running enterprise campaigns or leading SEO teams, this conversation is packed with hard truths, actionable strategies, and a fresh perspective on where search is headed next.
If you’re serious about staying relevant in the next era of digital marketing, this is the episode you can’t miss.
This is a whole reset in our industry.
There is so much opportunity to test, learn on your own.
Let this be something that brings us back to early career of SEO.
We are all figuring this out together in a new way.
Thinking back to Panda, Penguin, links don't work like that anymore.
We got to find a new way.
Content doesn't work like that anymore.
Let this be an opportunity for us to rally around that.
Learn some cool stuff, test some stuff.
Have an impact on the industry and on each other.