In this episode of E-Coffee with Experts, Dan Benoit, President of Lift & Shift, talks about how he went from 20+ years in traditional advertising to building a loyalty agency that helps businesses grow through smarter, data-driven strategies.
Dan breaks down why so many service-based businesses, especially SEO agencies, forget about one of their biggest growth opportunities: the clients they already have. He shares how loyalty programs can boost repeat business, grow client value, and uncover upsell chances most people miss. Real stories, real numbers, no fluff.
You’ll also hear how performance-based rewards can drive more sales, how to personalize services to keep clients longer, and why client success should mean more than just keeping them happy, it should help you grow, too.
If you’re a founder, marketer, or agency leader looking to grow without burning out, this one’s worth a listen.
The advertising industry has evolved significantly over the years.
Loyalty programs can drive repeat purchases and customer retention.
Sales data is an underutilized resource for many companies.
Small changes in sales strategies can lead to major impacts.
Performance-based strategies are effective in B2B environments.
Understanding client value is crucial for service providers.
Collaboration skills are essential in marketing.
AI can enhance the effectiveness of marketing experts.
Understanding cause and effect is key to successful marketing strategies.
