This SEO Director Shares Why Most Brands Flop at AI Search in 2025

In Conversation with Dan Hamilton

In this episode of E-Coffee with Experts, we have a great conversation with Dan Hamilton, Director of SEO at Zero Gravity Marketing, about his journey from junior SEO to leading a 9-person team, and the strategies he’s using to win search in the AI era.

Dan shares why SEO in 2025 is more than just keywords, revealing how to blend paid ads, organic search, social media, and content into one powerful strategy. He also talks about the role of PR in boosting SEO, the link building tactics still working this year, and how schema markup can quietly give you a competitive edge.

We dive into Google’s E-E-A-T framework, adapting your strategy for Gen Z’s short attention spans, and tracking AI-driven traffic inside GA4.

Dan also opens up about leadership skills, mindset shifts, and actionable tips that any business leader can use to stay competitive in today’s fast-changing search landscape.

TAKEAWAYS:

01

Daniel stumbled into SEO after a social media job fell through.

02

He values company culture and a boss who has your back.

03

Strong client relationships drive marketing success.

04

Always set clear SEO timeline expectations.

05

Good leadership means knowing your team’s learning styles.

06

Omnichannel marketing keeps strategies connected.

07

AI is changing SEO, stay adaptable.

08

Create content for user intent and engagement.

09

Link building and PR grow brand exposure.

10

To reach younger audiences, use short, visual content.

Bruce Clay Call to Action image

Want to be featured on the next episode of E-coffee with experts? Fill out the form for a chance to shine!
Get in Touch
close slider