Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Ranmay chats with Dana DiTomaso, Founder & Lead Instructor of Analytics Playbook and President of Kick Point.
Dana shares how she got started in the early 2000s, what’s changed (a lot), and why she’s now laser-focused on analytics over rankings.
She opens up about common mistakes agencies make when scaling, how to spot red flag clients early, and why obsessing over being “#1 on Google” doesn’t make sense anymore. They also dive into how AI is shaking up search results, why your metrics might be lying to you, and what brands should really focus on in 2025 and beyond.
It’s insightful, honest, and packed with wisdom for anyone in SEO, marketing, or running an agency.
Dana shifted from SEO to analytics as tracking became more important
Speaking at events helped her grow her personal brand and share insights
Growing an agency too fast can cause team and client issues
Knowing when to say “no” to clients is a must
Impressions can be misleading in today’s SEO world
“Ranking #1” doesn’t mean what it used to, thanks to AI
Agencies need to be honest with clients about how SEO really works now
Privacy laws are making data harder to track
The future of analytics means working with incomplete data and still making smart decisions
