Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Austin sits down with Daniel Schotland, Chief Operating Officer at Linqia, to unpack how influencer marketing has evolved into a full-funnel, ROI-driven growth channel trusted by Fortune 500 brands and CMOs.
Daniel explains how modern brands are using creators to drive real business outcomes, from demand generation and conversions to long-term brand trust, while influencer content continues to outperform traditional branded creative.
We explore how AI is reshaping influencer discovery and attribution, why smaller creators often outperform celebrity influencers when it comes to action and conversion, and how influencer marketing now fits into broader SEO, paid media, and digital PR strategies.
We also covers the rise of long-term creator partnerships, “always-on” ambassador models, faster responses to cultural moments, and what the future holds for AI, authenticity, and the creator economy.
If you’re a founder, CMO, marketer, or agency leader looking to understand where influencer marketing fits into your growth strategy, and how to do it right, this episode delivers clarity and practical insight.
The marketing tech landscape is buzzing with AI-driven startups.
Influencer marketing is a tech-enabled managed service.
Influencers can produce content that outperforms branded content.
Authenticity is key in influencer-audience connections.
A hybrid approach to influencer marketing is essential.
CMOs are increasingly recognizing the value of influencer marketing.
Agility in marketing is crucial for seizing cultural moments.
Core values guide team dynamics and decision-making.
AI is reshaping the influencer marketing landscape.
Long-term influencer relationships yield better results.
