Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
Call Us
+1 857-847-3152
In this episode of E-Coffee with Experts, our host Ranmay chats with Danielle Schermerhorn, Director of Marketing and Client Success at Atelier Commerce, on practical growth strategies for luxury e-commerce brands.
Danielle shares her origin story (how a self-taught web project turned into an agency career), the leadership playbooks she uses to scale remote teams, and the client-first systems that turn one-time buyers into loyal customers.
We dig into tactical SEO & AI preparation for the next wave of search (how to make each product behave like a standalone site), plus a real Black Friday case study: small October investments in brand messaging that produced a 90% YoY lift for November.
If you’re a founder, marketing leader, or agency owner, you’ll get actionable takeaways on retention-led growth, remote team culture, Shopify conversion strategy, and how to protect visibility as search moves toward LLMs.
Client retention is more important than acquisition for sustainable growth.
Building long-term relationships with clients leads to referrals.
Effective remote leadership requires autonomy and trust.
Company culture can be maintained through consistent communication.
SEO practices must adapt to the rise of AI in e-commerce.
Products should be optimized as if they are individual websites.
AI tools like ChatGPT are reshaping consumer shopping experiences.
Emotional connections to brands can drive significant sales growth.
Strategic brand messaging can enhance customer loyalty.
