In this episode of E-Coffee with Experts, we sit down with Daryl Hatton, CEO at ConnectionPoint, the mastermind behind $350M+ raised!
He reveals the real secrets to getting donations, why trust is the new marketing, and how to craft a story that moves people to act.
Daryl also tells us why most campaigns don’t work out. It’s usually not about a bad cause, but because the story just isn’t clear! He digs into how people decide to donate, explaining why showing what a contribution does is way better than just talking about why you’re raising money.
If you’re a founder, marketer, or just want to make a bigger impact, this is a must-watch!
Market uncertainty affects charitable giving significantly.
People are more likely to donate when they see tangible results.
Storytelling is crucial for successful fundraising campaigns.
Donor behavior can be unpredictable and varies by campaign.
Niche marketing can lead to better fundraising outcomes.
Community support is essential for crowdfunding success.
Social media plays a vital role in campaign visibility.
Generosity should be a core value for fundraising platforms.
People are naturally inclined to give when they feel connected to a cause.